911 Replies to “How to Prepare for Marketing Cloud Email Specialist Certification”

  1. NTO would like to use File Drop Automation in Automation Studio to send shipping tracking emails when orders are dispatched. A delimited text file containing all the data for the send will be uploaded to a designated directory on the Enhanced FTP account, and the email should be sent to customers when the file transfer has completed. What is the correct sequence for Activities for this File Drop Automation?

    A) Import File Activity > Send Email
    B) File Transfer Activity > Import File Activity > Send Email
    C) Import File Activity > File Transfer Activity > Send Email
    D) File Transfer Activity > Send Email

    Like

  2. An email was developed where some subscribers meet none of the Dynamic Content rules. What is the expected result for those subscribers?

    A) The email will raise an error and the subscriber will be skipped
    B) The email will deploy without any content in the Dynamic Content block
    C) The email will deploy with content from the last rule
    D) The entire send will fail to deploy until another rule is created

    Please suggest ?

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  3. The Marketing Department at NTO wants to send automated emails to notify subscribers when items on their wish list are on sale?

    A) Import Activity > Data Extract
    B) Transfer file and import activity
    C) Transfer file > import activity
    D) Data Extract >Transfer File

    Please suggest ?

    Like

  4. NTO is using a data extension. They want to send to one, exclude a few recipients. What send method should be used?

    A) Simple Send
    B) Guided Send
    C) Trigger Send
    D) User-Initiated Send

    Manish Please suggest ?

    Like

  5. Northern Trail Outfitters would like to use a File Drop Starting Source in Automation Studio to send shipping tracking emails when orders are dispatched. A delimited text file containing all the data for the send will be uploaded to a designated directory on the Enhanced FTP Account, and the email should be sent to customers when the file transfer has completed.
    What is the correct sequence of Activities for this File Drop Starting Source?

    A. File Transfer Activity > Send Email
    B. File Transfer Activity > Import File Activity > Send Email
    C. Import File Activity > File Transfer Activity > Send Email
    D. Import File Activity > Send Email

    I think the ans is A.

    Please suggest ?

    Like

  6. orthern Trail Outfitters (NTO) would like to evaluate which email content customers click most
    frequently. The email team wants to track click behavior for all linked hero images using the naming
    convention “Hero_CTA.”
    What are two methods to ensure click behavior on these images is tracked with this naming convention?

    Choose 2 answers
    A. Include an alias attribute in each anchor tag and populate it with “Hero_CTA.”
    B. Include “Hero_CTA” in the Link Tooltip field for each link.
    C. Add “Hero_CTA” to the Tracking Alias field for each link.
    D. Include “Hero_CTA” in the filename for each Hero image.

    I think Answer is A and C

    Manish please suggest ?

    Like

  7. A marketing team would like to send an email to an audience on a weekly basis, the team receives multiple files each week that needs to be imported and joined to build a target audience for the emails.
    Which tool is recommended to the process?
    A. data extract activity
    B. journey builder
    C. filter activity
    D. automation studio
    I think ans is (D).

    Please Suggest ?

    Like

  8. 29. NTO using three different email as a part of seasonal campaign and would like to compare the open entry through rates across the emails. Which feature will enable this?
    A. compare emails send on the tracking page
    B. email send report
    C. include measures within the filter
    D. email comparison report.

    Please suggest

    Like

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