75 Replies to “How to Prepare for Marketing Cloud Email Specialist Certification”

  1. Here is a Q from my last exam under ‘Content creation and email dely’;
    A marketer is preparing an email for sending and completing quality checks.
    Which existing feature checks against Spam filters to verify words, phrases and patterns that are likely to cause triggers allowing the marketer to make changes to improve deliverability?
    A. Spam Check
    B. Validate
    C. Content Detective
    D. Subscriber preview
    I choose D
    Content Detective is an Email Studio tool that helps you identify spam triggers in your email content. This feature mirrors the logic used by spam-filtering software to identify words, phrases, and patterns that are likely to trigger filters and then recommends a resolution to each identified problem.

    Like

  2. Anyone to help veryfy please? This is a Q from my failed exam under ‘Content Creation & Email Delivery”
    57. A Marketer developed an email with personalized content based on 5 geographical regions;
    Northwest – Static Image
    Southwest – Image carousel
    Central – No content
    Northeast – Static image
    Southwest – Coupon
    How many dynamic content rules need to be created to accomplish this?
    A. 3
    B. 6
    C. 4
    D. 5
    Using Delivery Profiles(Classic Content) is replace by Content Builder. Header & footer content go straight into email template via blocks. Blocks can be called on for multiple emails. Each piece of personalized dynamic should have it’s own rule. Even if there is no content, a rule should be made for that situation.
    I think therefore it’s 5

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  3. Hi all, please help? Email Specialist failed exam Q under ‘Subscriber & Data Mngt’ section;
    NTO completed a data review process and discovered their data extension folders contain hundreds of filtered data extensions which are never used. What tool could NTO use to alleviate the number of filtered audiences that are created for sending? **
    A. Data Filter
    B. Filter Activity
    C. Filtered Group
    D. SQL Query
    I think;
    C. (Is possible to create this in Mkt studio)
    I don’t think;
    A. Nonsense
    B. (This is the process of filtering only)
    D. This is only a query and does not provide the total solution

    Like

  4. Please advise? Marketing EMail Specialist failed exam Q under ‘Subscriber & Data Mngt’;
    11. NTO has a list of Platinum members containing 50,000 subscribers and Lifetime Member list containing 20,000 subscribers; 7,000 subscribers in the Lifetime Member list also exist in the Platinum Member list. An email was deployed to the Platinum members, but the marketing team would now like to send the same email to the Lifetime Member list. Which feature should be used when sending the second email to ensure that the 7,000 subscribers that exist on both lists don’t receive the same email twice? **
    A. Exclusion List
    B. Domain Exclusion List
    C. Suppression List
    D. Exclude SScript
    I think
    C. (It’s list where you can supress/restrict who gwta the email)
    I don’t think;
    A. Exclusion is status of active, bounced, held, or unsubscribed and who may want to continue receiving messages.
    B. Nonsense
    D. Nonsense

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  5. Please give me your thoughts? Email Specialist failed exam Q under Subscriber and Data Mngt;
    NTO wants to ensure a good user experience when subscribers read their emails. What best practice should NTO deploy?
    A. Rely on image-only emails to engage subscribers
    B. Keep total weight with images at 800KB or lower
    C. Use one file type for all images in the email
    D. Increase DPI and file size for image display
    E. Verified via Salesforce recommendations on Email Size guidelines
    I think;
    B. (Under sfdc guidelines, also known as loaded weight. Keep under this limit)
    A,C,D are nonsense
    E. No need to verify each time you load an image

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  6. Please give me your thoughts? Email Specialist failed exam Q under Subscriber and Data Mngt;
    13. An email marketing team is setting up a campaign to message customers who register for an event. The registration data is being gathered in another system and will be passed to Marketing Cloud daily, and updates made to the customer registration information will be reflected in the same file. How should the import of event registration data be configured?
    A. Use the Import Activity to add new records into the data extension
    B. Use the Import Activity to overwrite the records in the data extension
    C. Use the Import Wizard to add new records into the data extension
    D. Use the Import Wizard to overwrite the records in the data extension
    I think;
    B. (Import data then overwrite because Q mentions ‘update’)
    Import Activity is one of 3 ways to import data from a data extension automatically using Automation Studio. And the Q is to configure an automatic activity.
    I don’t think;
    A. (This is to add records only)
    C and D. (Import Wizard is to bring records in manually)

    Like

  7. Hi all, please help very this? Email Specialist exam Q under ‘Subscriber & Data Mngt’ section;
    NTO plans to launch an email campaign. They have two data extensions. The Mountain Manor Campaign Data Extension will contain the sending audience for this campaign and includes fields for Email Address, Full Name, Loyalty Member ID, and Loyalty Member Status. NTO will be using AMPScript to reference data in a second, non-sendable data extension named Loyalty Members. Which field on the he Mountain Manor Campaign Data Extension should be created as the Primary Key to create a unique relationship with the Loyalty Member Profile Data Extension? **
    A. Full Name
    B. Loyalty Member Status
    C. Loyalty Member ID
    D. Email Address
    I choose;
    C. (The only identifyer across both extensions)
    I don’t think;
    A. (This is not protocol in sfdc)
    B. (This field value can change)
    D. Cannot use as a primary key

    Like

  8. Exam Q from EMail Specialist exam under ‘Subscriber & Data Mngt’;
    NTO wants to display different content areas based on the subscriber data. Which two features can accomplish this? **
    Choose 2 answers
    A. Dynamic Content
    B. AMPScript
    C. Personalization Strings
    D. Profile Mapping
    I think;
    A (A dynamic way to create individualized content)
    B (AMPscript is a scripting language that you can embed within HTML emails, text emails, landing pages, SMS messages etc
    AMPscript can also interact with your data extensions. Use AMPscript to include information from your data extensions in your messages and to update data extensions with information from your landing pages.
    Use AMPscript to process information and include information from your data extensions in the body of your messages and landing pages to provide advanced personalization for the subscribers.)
    I don’t think;
    C (This is a line of HTML used to insert custom data for example ‘Name’, and not to populare content areas)
    D (Not relevant)

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  9. Email specialist exam Q under; ‘Subscriber and Data Mngt’ .
    NTO wants to maintain enterprise-wide opt-outs for two segments of its subscribers stored in data extensions: Education Events and Sales. What feature should the company use to manage its opt-out strategy? **
    A. Shared Emails
    B. Shared Portfolio Items
    C. Shared Data Extensions
    D. Shared Publication Lists
    I think D because I don’t recognise the rest.

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  10. Q 1 of 5 in ‘Subscription and Data Mngt Topic;
    A customer wants to grow the number of subscribers in the account. Which two methods should the customer employ to acquire new subscribers?
    Choose 2 answers
    A. Add a “Sign Me Up” form to the homepage
    B. Create an SMS campaign allowing customer to sign up for email
    C. Use a list of email addresses purchased from online vendors
    D. Re-import unsubscribed customers
    I think it’s;
    A (This is allowed under and CAM SPAM guidelines)
    C. Also allowed and common in the industry
    I don’t think;
    B. (Not allowed)
    D. No point in doing this

    Like

  11. Hi All. Me and some of my Salesforce trainees are trying to pass our exam for Email Specialist so, we will post a series of questions which we all collectively recall but
    we’re not sure if the answers are correct. I will post the ones first based on the most popular topics in the exam and will post 5 questions at a time.

    Like

  12. Hi and thanks for your blog. A great help. I have failed 2x now and really need to understand the different terms and processed better.
    But, the good news is, that from my list of online prep Q’s, I remember most of what came up but I need help verifying which answers are correct.
    Can you help? Fredericklanesquash@gmail.com

    Liked by 1 person

  13. Hi, I have a few questions based on you list of sample questions that I have struggled to get more information on:

    1) Do you know where I can find information on best practice on switching from classic content or content builder?
    2) How is it possible to not to include clicks of internal users in statistics?
    3) What is a send relationship? I can’t find anything on this.
    4) Did you have many questions on subscriber key, primary key, contact id etc?

    Thanks for any help!

    Liked by 1 person

    1. 1. I don’t know
      2. Keep the internal users in a separate list (Exclusion list)
      3. Send Relationship has a picklist when you are creating a Data Extension and you choose ‘Sendable Data Extension’. One option in the picklist could for example be ‘Subscriber ID’
      4. Subscriber Key is to allow an individual email address to receive more than 1 of the same message.
      If manually importing Sales or Service Cloud data files into Marketing Cloud, create a custom formula field for Contact and Lead records to generate an 18-digit ID, based on the Contact ID or Lead ID. Use a text field and input “CASESAFEID(Id)” as the formula, with the Contact or Lead ID in parentheses. When exporting data out of Sales or Service Cloud to import into Marketing Cloud, include this value to use as the subscriber key.
      Primary key is the unique Idendifier which you set in ftp files, list and extensions when importing into your marketing cloud. You choose which e.g Order ID, Case Nr etc. This is the common element between all the lists. Also, email cannot be the primary key.

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  14. Hi Everyone,
    I have to give sales force email specialist certification examination . I have heard that exam questions are tricky this time. Does anyone have any questions from their exam plz send me on my email id. It would be very helpful.

    Email :- mamtagu03@gmail.com

    Liked by 1 person

  15. I attempted the Salesforce Marketing Cloud Email Specialist Exam on 14th May 2018. Sadly I was not able to clear by some 2-3 marks. There were some random 5 unscored questions also which may be the correct ones got picked up. The questions were very tricky. Please can you clear some of my doubts.
    1. A new employee is using Salesforce Marketing cloud and wants to send emails without any mistakes. he has no prior knowledge of SQL. Which tool he would use:
    1. Scheduled Send Emails
    2. Predictive Email
    3. Journey Builder
    4. Automation Studio

    Liked by 1 person

        1. 12) A marketer at Northern Trail Outfitters sends a promotional offer every week to a data extension that contains all new subscribers from the previous week. What would the marketer create to automate the send and save time?
          a) A Transactional Send Classification
          b) A Simple Send Email
          c) A recurring Send Schedule via Guided Send
          d) A User initiated Email

          What is the correct answer? C or D?

          Liked by 1 person

              1. Hello Manish, what is the correct answer?

                Which segmentation activity can be used to refresh data on a recurring schedule via an Automation? (Choose 2)
                a. Data Extract activity
                b. SQL Query activity
                c. Filter activity
                d. Segment activity

                I am confused with a, b & c but we have to choose 2.

                Liked by 1 person

                1. It is B and C. Data extract is not for data segmentation.

                  Data extract activity creates one or more zipped files for your use outside the Marketing Cloud application. It can also be used to convert an XML file into a comma-delimited, tab-delimited, or pipe-delimited file for import into your account.

                  Like

    1. Yes. Automation Studio allows your to set up your email flow which includes quality checking via validation and test sends etc. And it’s meant for non-technical users

      Like

  16. Hi Manish

    I had a question like if NTO want to send different emails to 4 different regions . How many dynamic content blocks are required to send the emails.

    Liked by 1 person

    1. Hi Hermann. You’d create 1 dynamic content block and 4 content blocks with the content in 4 different languages. In the dynamic content block, you need to add conditions, say if locale=’en’, then show content block 1, if locale=’ph’ show content block 2. Similarly other conditions. So, your email would contain just 1 dynamic content block.

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  17. Hi All I came across a question. i wonder what could be the correct option. Please help.

    A retail brand is running a campaign for new customers that open a loyalty account.
    The first email is sent straight after the account is set up.
    The second email is sent 1 day after the account has been set up to prompt the user to make a purchase.
    The third email is sent 10 days after account was opened, or 8 days if the customer hasn’t made a purchase related to the account yet.
    Data kept in two separate data extensions
    The brand’s marketing team want to send campaign from the data extension.

    1. Create a filter and a data extension key, an interaction and a user-initiated send.
    2. Create a measure and a data filter, a filter activity then use a triggered send. *
    3. Create a filter and a data extension key, an interaction and a triggered send.
    4. Create a measure and a data filter, a filter activity then use a guided send.

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  18. I appeared for the exam and i found the questions were really tricky.. i couldn’t get through and i am planning to retake in another month. Please post topics or questions dumps that will help us prepapre

    Liked by 1 person

      1. Hi Krishna, I agree with you we can learn a lot even when we fail.. existing dumps are not of much help.. looks like the questions where updated after november and new set of questions are more twisted.. both question and also the choices given… we can depend on existing dumps for about 5% or lesser than that

        Liked by 2 people

    1. oh-oh! Sorry to hear that. Sure I will add more posts on email specialist topics. But have you got a good understanding of the questions/topics I mentioned in section #7 above? Those will be really useful. Anyway, I will be adding more soon.

      Like

      1. Yes It was really very much helpful but what i felt questions where more tricky. more of scenerio based questions. Discussions in Forums like this will be good we can have detailed understanding of any concept. Questions about Send throttle Data Query Data extract was asked in the exam

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    2. also answers for some questions were wrong , not sure of correct answers.Krishna is it possible to review on your part if i will send some questions as i have doubt

      Like

  19. Hi Manish ,
    I am planning to give exam next month…I am new to SFMC someone told me that it’s is very difficult complete the exam. recently (this month) they SF changed every thing the dumps are not working is that true?

    Liked by 1 person

    1. Hello Krishna. This isn’t the hardest of certifications from Salesforce. But if you are new to SFMC, you need a good amount of time to prepare. I was new to SFMC too when I appeared for this test, make sure to follow the preparation guide I posted. SF won’t change an entire exam in 1 release!! Very few new questions will be added. Don’t entirely rely on dumps as answers are also wrong on the web. All the best

      Like

  20. Hi Manish, thank you for such great article.you mentioned certification free preparation webinar link in your post, i checked that and did not find webinars for marketing cloud email specialist for 2018, could you send any link if you have for any future date?

    Liked by 1 person

  21. Qus: I understand that, Subscriber Key is unique identifier and we can also use same email address multiple times but with different Subscriber key. So in that case, when one unsubscribes, what happens to other subscribers which share same email id but have different Sub. key when email is sent?

    Liked by 1 person

    1. When a user unsubscribes, the system unsubscribes the user based on subscriber key, not the email address. Even if they share the same email address, for the system it is still different subscribers because the subscriber keys are different for each. (The subscriber key is not email address in your scenario)

      Sub1 – email@test.com – Unsubscribed
      Sub2 – email@test.com – Active
      Sub3 – email@test.com – Active

      The subscribers sub2 and sub3 continue to receive emails. Hope that clears.

      Like

  22. Hi Manish,

    First of all, thank you for this great article! I am planning to do the exam, and am studying right now. However, I get confused by subscriber key and primary key? What is the difference?

    Thanks!

    Liked by 1 person

    1. Hi Lupe, you’re welcome. Glad to know you liked it. Well about your question:
      Primary Key is a unique identifier in your Data Extension. The uniqueness is within the boundaries data extension itself. (Similar to Primary key in SQL table). Ex: Employee Id in Employee data extension.

      Subscriber Key is also unique key but this is unique throughout the system for your email subscriber records.

      Like

    1. In general – Data Extract Activity is used to transform the file in ftp to import into sfmc. (transform from XML to comma delimited, tab delimited etc). Remember Data Extract is for transformation/extraction.

      Filter and Query are used for filtering data. Query is used for advanced filtering like querying for multiple data views. Filter is for straightforward filters (on profile attributes).

      Like

    1. Is Sendable : Indicates whether you intend this data extension to have messages sent to it. This checkbox determines whether the data extension is available to use as part of sends.

      Is Testable : This field indicates whether you intend this data extension to have test messages sent to it. To mark the DE as “Is Testable”, it should be first “sendable”!

      Hope this clarifies. All the best for your exam.

      Like

  23. Hi Manish ,
    I am planning to give exam by next month and you have explained the stages of certification prearation so well.
    Excellent research and way you have articulated.
    Thanks for sharing

    Liked by 1 person

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