649 Replies to “How to Prepare for Marketing Cloud Email Specialist Certification”

  1. A customer has a Send Log they are using to track the email addresses that were sent to, date and time of the send, and the name of the email sent for reporting purposes. Per best practice, the customer stores 30 days of data in their Send Log and then archives the data into another data extension that holds data for one year.
    Which activity should be used to achieve the backup automatically?

    A. Filter
    B. Data Extract
    C. Import File
    D. SQL QuerY

    I am doubting between A and D. Can anybody help me please?

    Like

  2. A marketer at Northern Trail Outfitters (NTO) has been tasked with growing its email
    subscriber audience.
    Which three best practices should the marketer keep in mind while trying to acquire new email
    subscribers?
    Choose 3 answers
    A. Tell customers why they want to receive NTO emails.
    B. Set expectations on send frequency and schedule.
    C. Automatically opt-in all new customers.
    D. Ask for detailed demographic information.
    E. Use explicit opt-in for any new web sign-ups.

    My answers are C,D and E

    Like

    1. Hi! No, the answers would actually be A,B and E.
      – Automatically opt-in all your new subscribers would be contrary to the RGPD and wouldn’t help you get high opening/click rates since you would be sending emails to customers that don’t necessarily want them. Plus it could generate a higher bounce rate with the false email adresses.
      – It can’t be D either since that asking all this information at once runs the risk of annoying your customers and losing them more than anything. Salesforce will advise you to gain that information little by little and offer incentive to get your customers to fill in their profiles later on.

      Liked by 1 person

  3. A new marketing manager at Northern Trail Outfitters (NTO) has been asked to evaluate
    whether to use HTML Emails or Templates for weekly newsletter sends, which are created by a
    marketing coordinator with limited coding ability. While NTO has HTML developers on staff, their
    time is not guaranteed on an ongoing basis.
    Which two characteristics of Templates would benefit NTO when creating its weekly newsletter in
    Content Builder? Choose 2 answers
    A. Emails can be formatted for desktop and mobile without extra coding.
    B. One template can only be used for one email, maintaining brand standards.
    C. HTML developers are needed to build templates, but not emails.
    D. Templates provide the ability to create email messages using content blocks

    I think A and C.

    Like

    1. Hi! Actually the answers would be A and D. You don’t necessarily need HTML developers to build templates since you can build those with content blocks, without any coding =)

      Liked by 2 people

  4. Which two best practices should the customer follow to ensure marketers across the
    company are taking full advantage of Content Builder?
    Choose 2 answers
    A. Plan for content to be used cross-channel, eliminating duplicates.
    B. Create folders for each type of uploaded content.
    C. Import all content up front, rather than piece by piece.
    D. Optimize the way content is stored with a naming convention.

    Answer : A and D

    Like

  5. Northern Trail Outfitters (NTO) uses link aliases within the HTML versions of its emails to
    indicate where clicks occurred, even if the same URL is used multiple times within a send. A
    marketing employee has been asked to pull the email addresses of all customers who clicked on the
    link associated with “Main Banner Top” in NTO’s most recent newsletter.
    Where can the marketer most easily find this information?
    A. Tracking Job Links tab > URL ID
    B. Tracking Click Activity tab > Email Overlay View
    C. Tracking Overviewtab > Clicks
    D. Tracking Click Actiwty tab > Link View

    Answer :B. Tracking Click Activity tab > Email Overlay View ?

    Like

  6. Which combination of audiences can be selected in the recipient section for a specific Send?
    A. Lists and Audiences
    B. Contacts or Audiences
    C. Lists or Data Extensions
    D. Lists and Data Extensions

    Like

  7. What are the 4 statuses in the approval process in the marketing cloud? (Choose 4)

    A) Sent
    B) Draft
    C) Pending
    D) Approved
    E) Writing
    F) Declined

    Like

    1. Not sure if this is a type of question that would asked without much details as it is incomplete. But let me try answer.

      Plan is definitely one. Execute itself includes creating blocks, and building rules. But there’s nothing called as Execute in SFMC. Review & Test Send are required in general but they are not required to ‘create dynamic content’.

      So, I’d say A (Plan), E (Create – blocks), D (Build Rules) and then it can be either Preview/Test Send.

      I’d definitely change my answers if there are more details. It’d be great if u can add more context to the question.

      Like

  8. An email marketer has been tasked with increasing open rates on a weekly newsletter that
    currently uses a consistent, identifiable subject line: “NTO Weekly: Topics of Interest this week.”
    Which two best practices should the marketer use to make the subject line more effective? Choose 2
    answers
    A. Include “RE:”, “FWD:”, “etc.” to get the reader’s attention.
    B. A/B test the effectiveness of different subjects.
    C. Keep the subject text between 50 and 100 characters long.
    D. Include information relevant to the message in the subject line.

    My answers B and D.

    Liked by 1 person

  9. When using a mobile-optimized template, what causes the mobile layout to display?
    A. The specific device that is used to view the email
    B. The screen size of the device that is used to view the email
    C. A subscriber attribute that dictates a mobile layout preference
    D. The email client detection tracking pixel

    Answer would be B or D? Please confirm

    Like

  10. Northern Train Outfitters wants to make sure that a First Name and Last Name are always
    included when importing subscribers to a data extension. How can a marketer ensure that
    subscribers are imported with data in both of these fields?
    A. Make the First Name and Last name columns Primary Keys
    B. Ensure the Nullable property is unchecked for the First Name and Last Name columns
    C. Check the Nullable property for the First Name and Last Name columns
    D. Set up a default value for the column

    Answer is A or B? I dont think A because then First name and Last name both would need to be unique.. Please clarify

    Like

    1. B. Ensure the Nullable property is unchecked for the First Name and Last Name columns

      Nullable means “empty”If you check it, it means that can be empty and you don’t want that

      Like

  11. A small company, with limited resources, has started to use the Marketing Cloud. They have a
    single master data extension for all of their subscribers. When a subscriber opts in to receive
    communications, they will receive a monthly newsletter, weekly promotions, and a birthday email.
    What is the optimal way to manage unsubscribes by communication type?
    A. Create a Boolean field for each communication type in the data extension and update the Profile
    Center.
    B. Create suppression lists for each communication type, and associate the suppression list on the
    send definition.
    C. Create separate data extensions for each communication type and customize the subscription
    D. Create publication lists for each communication type, and associate the publication list on the
    send definition.

    My answer is B.

    Liked by 1 person

  12. The marketing team would like to refresh a filtered data extension on a recurring basis, by
    using a data filter named “Pref1-Tech” How can this process be automated?
    A. Create a Filter Activity that selects the Pref1-Tech Data Filter, and then add the Filter Activity to an
    Automation
    B. Create a filtered Data Extension Activity that selects the Pref1-Tech Data Filter, and then add the
    Filtered Data Extension Activity to an Automation
    C. Set a refresh schedule on a new filtered data extension, and select the Pref1-Tech data filter
    D. Add the Pref1-Tech Data Filter to an Automation

    Confused between A and B.

    Like

    1. It’s A. Create a Filter Activity that selects the Pref1-Tech Data Filter, and then add the Filter Activity to an Automation.

      There is not a Filtered Data Extension Activity in an Automation. See the difference? “Filter Activity” against “Filtered Data Extension Activity”

      Like

    2. A. Create a Filter Activity that selects the Pref1-Tech Data Filter, and then add the Filter Activity to an Automation

      There’s no filtered Data Extension Activity in automation

      Like

  13. What single place in Content Builder would a marketer store CSS used in several Paste HTML
    Templates?
    A. Style Block
    B. Code Snippet
    C. Script Activity
    D. Free Form Code Block

    Will it be Style Block or Code Snippet?

    Like

  14. Northern Trail Outfitters (NTO) would like to send shipping email notifications to members.
    Shipping fulfillment data is included in a file which Is moved at frequent intervals to a folder on NTO’s
    Enhanced FTP Account.
    Which solution can be used to achieve this?
    A. Triggered Email in Email Studio
    B. Import Activity In Email Studio
    C. File Drop Entry Source in Journey Builder
    D. File Drop Starting Source in Automation Studio

    Like

  15. A marketer would like to install the Salesforce Marketing Cloud Connector. Where can an
    installation guide be found?
    AppExchange
    Help and Training Portal
    Help.exacttarget.com
    Code.exacttarget.com

    Like

  16. Approximately 50% of Northern Trail Outfitters’ (NTO) subscribers open emails on their
    mobile devices, while the remaining 50% of subscribers open their emails on their desktop. The Chief
    Marketing Officer of NTO would like the emails to render well on both desktop and mobile devices,
    but does not want to spend a significant amount of time developing for each environment.
    What is the recommended design approach?
    A. Mobile-aware Design
    B. Desktop-centric Design
    C. Responsive Design
    D. Static Design

    Answer: A?

    Like

  17. Northern Train Outfitters sends email order confirmations to customers who have made
    online purchases.
    These emails must follow the “Transactional” CAN-SPAM classification requirements. Which feature
    would a marketer use to classify a send under this CAN-SPAM classification?

    A. Send Classification
    B. Send Definition
    C. Delivery Profile
    D. Sender Profile

    What will be the correct answer for the above question?

    Like

  18. Q) An account has a Subscriber Key enabled, and will be providing a unique key for each
    subscriber from an external system. A marketer wants to create a data extension for sending email
    campaigns. What steps would the marketer take when creating the data extension? (Choose 2)
    A. Check the “Is Sendable” option
    B. Set the column representing the Subscriber Key as a Primary Key
    C. Set the Email address column as a Primary Key
    D. Relate the Email address to the Suscriber Key

    Ans: A and C ?

    Like

  19. Hi! I just wanted to let you know that I also cleared the Marketing Email Specialist certification this morning, and got a really good score thanks to all of you! So thank you very much for your help 🙂

    Next step: Trying to clear with admin one if I can!
    Thank you again for your help,

    Emma

    Like

  20. Thanks Manish for SFDC Fan Boy site ….This is the place i learnt all the concepts behind the email specialist and loved each of our thoughts and views for each of the answers …

    Liked by 1 person

  21. The marketing manager of NTO is interested in a/b testing emails in order to increase subscribers engagement, which two practices should the marketing manager employ. Choose two answers.
    Options:
    • Give at least 24 hrs. before declare a winner
    • Test multiple variation concurrently
    • Use a large sample size
    • Offer a special discount for opening the email

    The answer is A and B

    Like

  22. 50. When deploying a send to its customers, a marketing team would like to send to its own team members also. However, the team does not want the team members’ open and click behavior to affect the
    tracking metrics of the send.
    Which two steps must be completed when creating the data extension to address this need? Choose 2
    answers
    A. Mark the “Is Testable” checkbox
    B. Mark the “Is Sendable” checkbox
    C. Define the Send Relationship by email address
    D. Set the Email Address as the Primary Key

    I think it shd be A and B

    Like

  23. Hey Manish,
    I am pleased to inform you that I cleared the Salesforce marketing cloud email specialist exam yesterday.
    Your blog help me a lot to clear this exam.
    Thank you so much Manish and all of those we help me.
    Now I am planning to give next exam i.e “Salesforce Marketing Cloud Consultant Certification Exam”. Please guide me how to prepare for this.
    Thanks in advance.

    Liked by 1 person

      1. Hi Aniket, please refer to all the questions discussed in the comments section. There are no dumps. We discuss solutions instead of purely depending on dumps. If you have any question or doubts on any topic, please feel free to share. We’ll try to answer

        Like

  24. 17. Northern Trail Outfitters (NTO) is launching a monthly newsletter for its subscribers to opt in to. NTO needs to ensure CAN-SPAM compliance.
    In which two ways can they avoid emails being blocked or marked as spam? Choose 2 answers

    A. Include a physical mailing address of the company.
    B. Use animated emojis in subject lines to draw the eye.
    C. Include a “Contact Us” link in the footer.
    D. Use a clear “From” name that is easily recognized.
    A and C or D

    Like

    1. Hi, the answer to this one would definitely be A and D to me. Having a “contact us” link in the footer isn’t an obligation through CAN-SPAM and wouldn’t help with being marked as SPAM whereas having a clear “From” name is a way salesforce puts forward to improve your delivrability as per the notes in @SFDCFanBoy’s chatter on best practices!

      Liked by 1 person

  25. Which send process can use Sender Profiles? Choose 3 answers
    Options:
    • User-Initiated Sends
    • Triggered Sends
    • Test Sends
    • Simple Automated Sends
    • Guided Sends

    My answers are A,B,E

    Like

  26. Northern Trail Outfitters (NTO) needs to use a point-and-click tool to test segmentation rules and verify that the correct subscribers are included in the segment. NTO will need to automate the refreshing of the segment once it is tested. Which two tools should be used to test and configure the segment?
    Options:
    • Data Filter
    • Filtered Group
    • Filter Activity
    • SQL Query Activity
    I think : A C
    Please tell me the correct answer for this.
    I have referred below URL and now i am confused.
    https://salesforcedork.com/2017/06/27/using-automation-to-refresh-data-segments/

    Like

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