495 Replies to “How to Prepare for Marketing Cloud Email Specialist Certification”

  1. Hello!

    I just wanted to thank you for all the good resources that you have here and for all the answers and questions reviews that you have in the comments section. I am a Salesforce employee, and this really helped me a lot! Yesterday I passed my MC email specialist exam in the very first attempt, so I am very happy!!!! Thanks again! 🙂

    Liked by 1 person

  2. Hi Manish,
    can you help me?

    Which send process can use Sender Profiles?
    A. User-Initiated Sends
    B. Test Sends
    C. Guided Sends
    D. Triggered Sends
    E. Simple Automated Sends

    Like

  3. amazing blog, you’re a great help!! I cleared my cert :)… On my way for marketing cloud consultant cert and look forward to your guidance and support as always.

    Liked by 1 person

  4. Hi Manish,

    Can you help me with this problem statement?

    Problem Statement: How can I get the list of leads based on the above market that how many leads from “Tempa” or “Dallas” open, clicked etc the email.

    We have set up the journey to send the “lead confirmation email” to the customers based on some condition.

    The condition is: We have set the filter criteria in the journey based on the region like only “Tempa” and “Dallas” region leads will get the emails out of all the leads.

    Thanks, Shweta

    Like

    1. Hey everyone! giving my exam in two days, any new addition questions that you came across lately to the ones posted here? Will greatly help, thanks!!

      Like

  5. good morning manish, I would have further questions for you on the certification.
    could you tell me if the multiple choice questions are considered in percentage (example 1 in 3 = 0.33 points) or in full (example 1 in 3 = 0 points)
    Thanks, if you have time could you also take a look at my other questions?
    thank you for your time

    Like

    1. Hello. It is considered in full so it is either 0 or 1. If the question asks to choose 3 options, you need to get all 3 choices right to score points for that question. If you get only 2 right, you get no points for it.

      Like

  6. Which feature can a marketer use to individualize content in an email? (Choose 3)

    · Audience Segmentation
    · Predictive content
    · Personalization string
    · Specialized content
    · Dynamic content

    My answers are B,C & E

    Like

  7. The marketing team would like to refresh a filtered data extension on a recurring basis, by
    using a data filter named “Pref1-Tech” How can this process be automated?
    A. Create a Filter Activity that selects the Pref1-Tech Data Filter, and then add the Filter Activity to an
    Automation
    B. Create a filtered Data Extension Activity that selects the Pref1-Tech Data Filter, and then add the
    Filtered Data Extension Activity to an Automation
    C. Set a refresh schedule on a new filtered data extension, and select the Pref1-Tech data filter
    D. Add the Pref1-Tech Data Filter to an Automation

    Confused between A and B.

    Like

    1. It’s A. Create a Filter Activity that selects the Pref1-Tech Data Filter, and then add the Filter Activity to an Automation.

      There is not a Filtered Data Extension Activity in an Automation. See the difference? “Filter Activity” against “Filtered Data Extension Activity”

      Liked by 1 person

    2. A. Create a Filter Activity that selects the Pref1-Tech Data Filter, and then add the Filter Activity to an Automation

      There’s no filtered Data Extension Activity in automation

      Liked by 1 person

  8. Hi! I just wanted to let you know that I also cleared the Marketing Email Specialist certification this morning, and got a really good score thanks to all of you! So thank you very much for your help 🙂

    Next step: Trying to clear with admin one if I can!
    Thank you again for your help,

    Emma

    Like

  9. Thanks Manish for SFDC Fan Boy site ….This is the place i learnt all the concepts behind the email specialist and loved each of our thoughts and views for each of the answers …

    Liked by 1 person

  10. Hey Manish,
    I am pleased to inform you that I cleared the Salesforce marketing cloud email specialist exam yesterday.
    Your blog help me a lot to clear this exam.
    Thank you so much Manish and all of those we help me.
    Now I am planning to give next exam i.e “Salesforce Marketing Cloud Consultant Certification Exam”. Please guide me how to prepare for this.
    Thanks in advance.

    Liked by 1 person

      1. Hi Aniket, please refer to all the questions discussed in the comments section. There are no dumps. We discuss solutions instead of purely depending on dumps. If you have any question or doubts on any topic, please feel free to share. We’ll try to answer

        Like

  11. A marketer uses Email Approvals. In which send process must an email have an “Approved” status prior to send? (Choose 3)
    A.
    A/B Tests
    B.
    Test Sends
    C.
    Send Previews
    D.
    Triggered Sends
    E.
    Scheduled Sends
    My Ans: ADE
    Please confirm @zee @Manish.

    Like

  12. 36. Northern Trail Outfitters (NTO) created several lists of subscribers, and would now like to send an email to all the females on the list.
    Which feature allows NTO to easily target this segment?
    A. List Detective
    B. Publication List
    C. Filtered Group
    D. Smart Capture

    I want to confirm its filtered group

    Like

  13. A marketer would like to automate a weekly email campaign using automation studio, the marketer needs to be configured the email so a colleague can set up the automation at a later date, how should the costumer prepare this email for sending
    Options:
    • Test send
    • Guided send
    • Send preview
    • Send email

    The answer here is Guided send as thats the only send option available .

    Like

  14. What can a marketer do to enhance a Welcome Series campaign? (Choose 2)
    A. Require that the subscriber refer a friend
    B. Personalize email content
    C. Send three emails on the first day after sign-up
    D. Share the email program’s value proposition
    I think: B D
    Kindly suggest!

    Liked by 2 people

  15. Thanks Manish for this wonderful piece of information. Content and compilation is great. Its of great help. Can you pls prepare similar guide for Marketing Cloud Consultant as well.

    Like

  16. Northern Trail Outfitters would like to use a File Drop Starting Source in Automation Studio to send shipping tracking emails when orders are dispatched. A delimited text file containing all the data for the send will be uploaded to a designated directory on the Enhanced FTP Account, and the email should be sent to customers when the file transfer has completed.
    What is the correct sequence of Activities for this File Drop Starting Source?

    A. File Transfer Activity > Send Email
    B. File Transfer Activity > Import File Activity > Send Email
    C. Import File Activity > File Transfer Activity > Send Email
    D. Import File Activity > Send Email

    I think the ans is D.
    I didnt select B because the incoming file is not zipped or encrypted so need to use File transfer activity.

    Liked by 1 person

    1. I did a little research and found that D cannot be an answer because, in order for the import activity to start, it needs to know the incoming file naming pattern. And the question doesn’t mention that. So we need to start with a file transfer activity to move it to the FTP location with a fixed file pattern so the next step (import activity) could start.

      Please confirm if my logic is correct.

      Like

        1. In the Question itself it is mentioned -“and the email should be sent to customers when the file transfer has completed.”
          Hence,i think correct ans is B

          Like

  17. Hi,

    I have found your blog and it is super exciting, but I can’t find the information of the courses on my developer account. I dont know wheter it is because developer web has been modified by salesforce or because I am kind of dummy.

    Could you please give me more details of how to find the 9 courses that you have mentioned?

    Regards

    Liked by 1 person

  18. I have a Developer account, but do not see a Training & Certification section in the help menu… has that been moved (I only see links to Salesforce). Where can I access that content?

    Liked by 1 person

  19. Hi Friends, How often do the Question models change for Email Specialist Certification? Every Quarter or every month?

    Like

  20. A question re using Marketing Cloud for multiple clients
    Is it possible to run an number of marketing campaigns for different clients using only one licence?

    Like

    1. You need to have separate Business Units for each one of them. And have additional purchases for SAP, branding, email domains, IP address etc. Possible, but is it recommended? not really unless the clients are related like parent-child etc.

      Like

      1. Great thanks. Don’t know what you mean re SAP? SAP software is something completely different? But, at least I know, if we’re going to run campaigns for different businesses, we need a licence accordingly.

        Liked by 1 person

  21. Hi guys,

    Thank you for all de information on this page, really helpful
    I plan to pass the exam this month.
    If somebody has salesforce marketing cloud email specialist certification dumps kindly pls sent id to me

    Thanks in advance & Best Regards
    Catalin

    Like

  22. I appeared for the exam and i found the questions were really tricky.. i couldn’t get through and i am planning to retake in another month. Please post topics or questions that will help us prepapre

    Liked by 1 person

    1. Hi Gayathri, failure is the experiences that teach us to become more strong…did you go through any already available online dumps? ware they useful or not?

      Liked by 1 person

      1. Hi Krishna, I agree with you we can learn a lot even when we fail.. existing dumps are not of much help.. looks like the questions where updated after november and new set of questions are more twisted.. both question and also the choices given… we can depend on existing dumps for about 5% or lesser than that

        Liked by 2 people

    2. oh-oh! Sorry to hear that. Sure I will add more posts on email specialist topics. But have you got a good understanding of the questions/topics I mentioned in section #7 above? Those will be really useful. Anyway, I will be adding more soon.

      Like

      1. Yes It was really very much helpful but what i felt questions where more tricky. more of scenerio based questions. Discussions in Forums like this will be good we can have detailed understanding of any concept. Questions about Send throttle Data Query Data extract was asked in the exam

        Like

    1. Hello Krishna. This isn’t the hardest of certifications from Salesforce. But if you are new to SFMC, you need a good amount of time to prepare. I was new to SFMC too when I appeared for this test, make sure to follow the preparation guide I posted. SF won’t change an entire exam in 1 release!! Very few new questions will be added. Don’t entirely rely on dumps as answers are also wrong on the web. All the best

      Like

  23. Hi Manish, thank you for such great article.you mentioned certification free preparation webinar link in your post, i checked that and did not find webinars for marketing cloud email specialist for 2018, could you send any link if you have for any future date?

    Liked by 1 person

  24. Qus: I understand that, Subscriber Key is unique identifier and we can also use same email address multiple times but with different Subscriber key. So in that case, when one unsubscribes, what happens to other subscribers which share same email id but have different Sub. key when email is sent?

    Liked by 1 person

    1. When a user unsubscribes, the system unsubscribes the user based on subscriber key, not the email address. Even if they share the same email address, for the system it is still different subscribers because the subscriber keys are different for each. (The subscriber key is not email address in your scenario)

      Sub1 – email@test.com – Unsubscribed
      Sub2 – email@test.com – Active
      Sub3 – email@test.com – Active

      The subscribers sub2 and sub3 continue to receive emails. Hope that clears.

      Like

  25. Hi Manish,

    First of all, thank you for this great article! I am planning to do the exam, and am studying right now. However, I get confused by subscriber key and primary key? What is the difference?

    Thanks!

    Liked by 1 person

    1. Hi Lupe, you’re welcome. Glad to know you liked it. Well about your question:
      Primary Key is a unique identifier in your Data Extension. The uniqueness is within the boundaries data extension itself. (Similar to Primary key in SQL table). Ex: Employee Id in Employee data extension.

      Subscriber Key is also unique key but this is unique throughout the system for your email subscriber records.

      Like

    1. In general – Data Extract Activity is used to transform the file in ftp to import into sfmc. (transform from XML to comma delimited, tab delimited etc). Remember Data Extract is for transformation/extraction.

      Filter and Query are used for filtering data. Query is used for advanced filtering like querying for multiple data views. Filter is for straightforward filters (on profile attributes).

      Like

    1. Is Sendable : Indicates whether you intend this data extension to have messages sent to it. This checkbox determines whether the data extension is available to use as part of sends.

      Is Testable : This field indicates whether you intend this data extension to have test messages sent to it. To mark the DE as “Is Testable”, it should be first “sendable”!

      Hope this clarifies. All the best for your exam.

      Like

  26. Hi Manish ,
    I am planning to give exam by next month and you have explained the stages of certification prearation so well.
    Excellent research and way you have articulated.
    Thanks for sharing

    Liked by 1 person

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