THIS IS MY 100th BLOG POST!
My Video Course on Email Specialist Certification
My Video Course on Email Specialist Certification
Marketing Cloud Consultant Certification Video Course
Marketing Cloud Consultant Certification Video Course
Use the above URLs to get a special discount.
Last week, I passed the Marketing Cloud Email Specialist Certification!! It is my 5th Salesforce certification, officially 4th now because Salesforce has removed the original Developer certification (401) so it is no longer counted towards Certification count.
3 months earlier, I had no Marketing cloud experience, I moved to an official Salesforce Marketing Cloud partner company, so this certification was on cards since then.
Even before I joined, I started my learning process. It took me 2 months to prepare for this certification as a complete newbie to Marketing Cloud. The exam wasn’t easy for me (though many say it is the easiest exam) as I didn’t have full-time hands-on experience of working on the Marketing Cloud project while attempting this certification.
Breakdown of Score
Before I talk about how I prepared for this certification here’s a breakdown of how much I scored on the exam.
Since we know the topics from the certification guide (column #1) and the % of weight for each topic (column #2), I calculated the expected number of questions for each topic (column #3) out of 60 questions. Salesforce sent my topic wise scoring via email that I secured after the exam (Column #4), so I calculated how many questions I got them right (column #5).
| Topic | % of Weightage (from the guide) | Expected No. of Questions | My Exam Result in % | No. of Correct Answers |
| Content Creation and Email Delivery | 18% | 11 | 90.90% | 10 |
| Tracking and Reporting | 6% | 4 | 75.00% | 3 |
| Marketing Automation | 19% | 11 | 81.81% | 9 |
| Email Marketing Best Practices | 15% | 9 | 88.88% | 8 |
| Email Message Design | 13% | 8 | 37.50% | 3 |
| Subscriber Data and Management | 29% | 17 | 76.47% | 13 |
| 60 | 46 |
In total, I got 46 answers correct out of 60 – that is 76.67%. Not bad. Pass!!
[Note to self: Badly need to brush up my Email Message Design skills!! ]
Note that the passing % has been increased from 60% to 65% for this certification
Preparation
As a newbie, this is what I did for preparation. Note the material I used is freely available to anyone and you don’t have to spend your $. Below is the order in which I did my preparation:
- Understanding Topics & Weightage
- Trailhead Modules
- Official Youtube Playlist
- Help Document
- Free Training Courses
- Free Certification Preparation Webinars
- Mock Tests (FYR, I added Sample Questions from my exam)
- My own Marketing Cloud Tutorial Series
- Topics & Weightage: The first thing is to get acquainted with the topics from the Salesforce certification guide and have an understanding of how many questions you’d get from each topic. As mentioned in the above table, there are 6 Topics.
- Reporting & Tracking is the lowest – Just 6%. So around 4 questions.
- Subscriber Data Management is the highest – 29% – 17 questions.
- The remaining 4 topics are between 13% to 19% – around 10 questions per each topic
- Content Creation and Email Delivery (18%)
- Marketing Automation (19%)
- Email Marketing Best Practices (15%)
- Email Message Design (13%)
- Trailhead: Obviously I started the preparation with Trailhead. There are only 3 modules for Marketing Cloud (MC). Reading and understanding these 3 modules from Trailhead covers 15-18% of your certification.
- Marketing Cloud Basics: This gives the right intro to what this is all about. This doesn’t cover any certification topics but just gives a general idea of the cloud.
- Marketing Cloud Studios & Builders: This gives an intro to the tools of MC. Focus on the Email Studio part. Do not go deep into the Journey builder but this is a must-read. There are a couple of introductory questions on why or when a Journey builder is used in the certification.
- Email Marketing Strategies: The 3rd and the most important module This is very useful and covers the Email Marketing Best Practices topic of the certification (9-10 questions from this).
- Update Feb 2018: 3 More Trailhead modules released for Marketing Cloud which helps in this certification
- Official Salesforce Marketing Cloud Basics Youtube Playlist: Salesforce has an official Youtube channel specifically for Marketing Cloud, called “Marketing Cloud Official”. They have a special playlist named “Marketing Cloud Basics” where they talk about all the basics of Email Studio. This is very useful as the videos show the marketing cloud user interface while explaining all the features of the marketing cloud in detail. These are just 2-3 mins videos, 13 of them (to this day). So you should be able to complete them in an hour – This is fast-paced learning!
- Read the Help Document: You can skip this step as this would not really help in certification directly at this stage. I preferred to do this as I wanted a deep knowledge and understanding of everything as eventually I know I’d work on MC. So, I chose the hard path. Salesforce provides help documentation for marketing cloud. Go to the “Getting Started with Email Studio” topic from the left menu in the help documentation. For the next 10 days, I read through all of this, yes the entire Email Studio documentation. Though not everything makes sense the first time, this will give you an idea of what’s in MC. I made notes for each topic, the things I feel are important to me. It didn’t help for the exam but from a learning perspective, it did.
- Free Official Salesforce Online Training Courses: Salesforce provides free online training material. To get there, log in to your Developer Account (Not marketing cloud, your Sales cloud Developer account). If you don’t have a Developer account, you can sign-up here! This account is free for life. After logging in, go to Help (from upper right corner menu). Click on Training & Certification. And apply the filter ‘Marketing Cloud’. There are 9 courses available for free to study. These are some amazing content. (You can skip the Social Studio ones for this certification preparation.)
- If you have a Marketing Cloud account, you can log in to your Marketing Cloud Account and go through Help (from top right corner menu, after logging in) and get to the Training courses.
- If you have a Marketing Cloud account, you can log in to your Marketing Cloud Account and go through Help (from top right corner menu, after logging in) and get to the Training courses.
- Free APAC Certification Preparation Webinars: Salesforce University (okay now it is merged with Trailhead, so need to refer to it as Trailhead also) has started conducting free certification preparation webinars for everyone. This is an initiative from the Asia Pacific (APAC) team of
Salesforce UniversityTrailhead, so these webinar timings are more suited to the Asia time zone. These preparation webinars are not just for Marketing Cloud, they do for all other Salesforce cloud certifications including Sales Cloud, Service Cloud. These are 5-hour sessions and is quite interactive. The instructor takes you through the certification topics, explains each topic, with a live demo, giving you tips to clear the certification. This webinar is purely for certification purposes. You can register for the upcoming webinars using this link. I keep updating this link as soon as Salesforce releases the dates for the next webinars. I cannot share this material with you as this is Private & Confidential.- It is important to make notes during the webinar as you won’t have access to it later.
- After the webinar, do a review of what topics you need to study more. Refer to the Help document and go through those topics.
- By this stage, you would cover the entire certification topics and should be almost ready for the exam in the next 2 weeks. In the next 2 weeks you need to check mock exams and understand the question formats.
- Sample questions from my exam: Are you ready for the exam? Let me check. I will list down the topics from which my questions were based on. If you think you can answer, you are ready. If not, don’t worry, just check the Help document to understand more on these topics (or write a comment on this post for any clarification).
-
Given a scenario, which one to use – Suppression List or Exclusion list?
-
Given a scenario, which one to use – Is testable / Is sendable?
-
Why consider Data Extension (DE) over lists
-
Best practices for switching from Classic Content to Content Builder.
-
What are the contents of a “content” in MC?
-
How to maintain Consistent email branding on mobile?
-
How not to include clicks of internal users in statistics?
-
Lots of questions on Unsubscribes / Business Unit Unsubscribes / Profile Centre
-
Hard bounce, Soft Bounce
-
When to use Query vs Data Extract vs Filter in Automation Studio?
-
What is a Send relationship?
- When to use Send throttle?
-
- Mock Tests: You can check for mock tests available on the internet. Don’t completely rely on them, as the question formats are not completely in line with what you get in your exam and most of the answers in the mock tests are wrong. So, I’m not giving any links here for mock tests.
- Tutorial Series: I have created a tutorial series specifically for this certification explaining all the concepts of the Marketing Cloud.
My Video Course on Email Specialist Certification
My Video Course on Email Specialist Certification
Use the above URLs to get a special discount.
Feel free to comment if any clarification required on any topic or any question from the mock tests, I will provide the right answer.
Maintenance of Certification Credential
To maintain your Marketing Cloud Certification, you no longer need to pay 100$ and take that online yearly maintenance exam. It has been shifted to Trailhead, yes! Learn how to maintain your credential
sfdcFanBoy 
Hello!
I just wanted to thank you for all the good resources that you have here and for all the answers and questions reviews that you have in the comments section. I am a Salesforce employee, and this really helped me a lot! Yesterday I passed my MC email specialist exam in the very first attempt, so I am very happy!!!! Thanks again! 🙂
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Awesome. Congratulations!!!! 🎊🎉
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Hi Manish,
can you help me?
Which send process can use Sender Profiles?
A. User-Initiated Sends
B. Test Sends
C. Guided Sends
D. Triggered Sends
E. Simple Automated Sends
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Is there anyone who is studying for certification at this time and wants to discuss some questions?
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Feel free to post tour questions, Tommy. We all will try to answer.
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Ok, thank you very much!
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Hi everyone, this blog is great. I’m going to give my exam in a month: thanks to everyone for the help with the questions!
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amazing blog, you’re a great help!! I cleared my cert :)… On my way for marketing cloud consultant cert and look forward to your guidance and support as always.
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Thank you, Niky. That’s great to hear. Congratulations!!!!
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hi sfdcFanBoy how find Practice Tests?
Into udemy are present only 40 question, could you add more?
Thanks
Mauro
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Yes, in the process of adding. Thanks
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Option is A
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Option A is the right one.
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Hi Manish,
Can you help me with this problem statement?
Problem Statement: How can I get the list of leads based on the above market that how many leads from “Tempa” or “Dallas” open, clicked etc the email.
We have set up the journey to send the “lead confirmation email” to the customers based on some condition.
The condition is: We have set the filter criteria in the journey based on the region like only “Tempa” and “Dallas” region leads will get the emails out of all the leads.
Thanks, Shweta
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Hi!Has anyone gone to take the exam these days? have you found any new or different questions? Thanks a lot!
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Hey everyone! giving my exam in two days, any new addition questions that you came across lately to the ones posted here? Will greatly help, thanks!!
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Hi! Has anyone taken the exam in the last 3 days? Have you found any new question? Thanks for the help!
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I created course with SFMC videos, practice tests, concepts.
(Special discount applied with the below link)
https://www.udemy.com/salesforce-marketing-cloud-email-specialist-certification/?couponCode=FLAT60
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Hi Manish! Thanks but I would like to know if salesforce has updated the questions. Thank U!
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Salesforce updates it every quarter but we don’t know when is the exact date.
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Ok! Thank you! 🙂
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good morning manish, I would have further questions for you on the certification.
could you tell me if the multiple choice questions are considered in percentage (example 1 in 3 = 0.33 points) or in full (example 1 in 3 = 0 points)
Thanks, if you have time could you also take a look at my other questions?
thank you for your time
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Hello. It is considered in full so it is either 0 or 1. If the question asks to choose 3 options, you need to get all 3 choices right to score points for that question. If you get only 2 right, you get no points for it.
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Only one
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How find sample questions from exam?
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Why you choose style block?
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Hi sfdcfanboy, I have given exam last week and passed the same. Thanks everyone for their support and help.
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Awesome, lovely to hear that. Congratulations 🎉
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@sfdcFanBoy can you help me with my question maybe with answers with explanation, because i have exam next week.
thanks!!!!
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Which feature can a marketer use to individualize content in an email? (Choose 3)
· Audience Segmentation
· Predictive content
· Personalization string
· Specialized content
· Dynamic content
My answers are B,C & E
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A C E
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The marketing team would like to refresh a filtered data extension on a recurring basis, by
using a data filter named “Pref1-Tech” How can this process be automated?
A. Create a Filter Activity that selects the Pref1-Tech Data Filter, and then add the Filter Activity to an
Automation
B. Create a filtered Data Extension Activity that selects the Pref1-Tech Data Filter, and then add the
Filtered Data Extension Activity to an Automation
C. Set a refresh schedule on a new filtered data extension, and select the Pref1-Tech data filter
D. Add the Pref1-Tech Data Filter to an Automation
Confused between A and B.
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It’s A. Create a Filter Activity that selects the Pref1-Tech Data Filter, and then add the Filter Activity to an Automation.
There is not a Filtered Data Extension Activity in an Automation. See the difference? “Filter Activity” against “Filtered Data Extension Activity”
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A. Create a Filter Activity that selects the Pref1-Tech Data Filter, and then add the Filter Activity to an Automation
There’s no filtered Data Extension Activity in automation
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Hi! I just wanted to let you know that I also cleared the Marketing Email Specialist certification this morning, and got a really good score thanks to all of you! So thank you very much for your help 🙂
Next step: Trying to clear with admin one if I can!
Thank you again for your help,
Emma
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Great. Congratulations 🎉
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Congratulations! Emma.
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congrats Emma
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Congrats Emma 🙂
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Thanks Manish for SFDC Fan Boy site ….This is the place i learnt all the concepts behind the email specialist and loved each of our thoughts and views for each of the answers …
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Thank you Manish for the SFDCFanBoy site …This is the place i learnt the concepts and enjoyed each of our views and thoughts on each answers …
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Hey Manish,
I am pleased to inform you that I cleared the Salesforce marketing cloud email specialist exam yesterday.
Your blog help me a lot to clear this exam.
Thank you so much Manish and all of those we help me.
Now I am planning to give next exam i.e “Salesforce Marketing Cloud Consultant Certification Exam”. Please guide me how to prepare for this.
Thanks in advance.
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Congratulations 🙂
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Hi Chaitali, Congrats on clearing your exam. I am planning to give exam in 2 weeks. Can you please contact me!
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Hi Aniket, please refer to all the questions discussed in the comments section. There are no dumps. We discuss solutions instead of purely depending on dumps. If you have any question or doubts on any topic, please feel free to share. We’ll try to answer
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Hey Aniket,
Ping me at chai2.xxxxxx@gmail.com. you can also post your doubts in this blogs so that everyone could discuss on it.
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A marketer uses Email Approvals. In which send process must an email have an “Approved” status prior to send? (Choose 3)
A.
A/B Tests
B.
Test Sends
C.
Send Previews
D.
Triggered Sends
E.
Scheduled Sends
My Ans: ADE
Please confirm @zee @Manish.
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That’s right
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36. Northern Trail Outfitters (NTO) created several lists of subscribers, and would now like to send an email to all the females on the list.
Which feature allows NTO to easily target this segment?
A. List Detective
B. Publication List
C. Filtered Group
D. Smart Capture
I want to confirm its filtered group
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A marketer would like to automate a weekly email campaign using automation studio, the marketer needs to be configured the email so a colleague can set up the automation at a later date, how should the costumer prepare this email for sending
Options:
• Test send
• Guided send
• Send preview
• Send email
The answer here is Guided send as thats the only send option available .
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True but ideally a User Initiated Send.
Check ‘Send Email’ activity in automation activities
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@manish Is the correct answer is Send Email?
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What can a marketer do to enhance a Welcome Series campaign? (Choose 2)
A. Require that the subscriber refer a friend
B. Personalize email content
C. Send three emails on the first day after sign-up
D. Share the email program’s value proposition
I think: B D
Kindly suggest!
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Thats right
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Thanks Manish for this wonderful piece of information. Content and compilation is great. Its of great help. Can you pls prepare similar guide for Marketing Cloud Consultant as well.
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Hi,
What are the contents of a “content” in the Marketing Cloud
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Here’s the list
https://help.salesforce.com/articleView?id=mc_ceb_create_content_blocks.htm&type=5
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Northern Trail Outfitters would like to use a File Drop Starting Source in Automation Studio to send shipping tracking emails when orders are dispatched. A delimited text file containing all the data for the send will be uploaded to a designated directory on the Enhanced FTP Account, and the email should be sent to customers when the file transfer has completed.
What is the correct sequence of Activities for this File Drop Starting Source?
A. File Transfer Activity > Send Email
B. File Transfer Activity > Import File Activity > Send Email
C. Import File Activity > File Transfer Activity > Send Email
D. Import File Activity > Send Email
I think the ans is D.
I didnt select B because the incoming file is not zipped or encrypted so need to use File transfer activity.
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I did a little research and found that D cannot be an answer because, in order for the import activity to start, it needs to know the incoming file naming pattern. And the question doesn’t mention that. So we need to start with a file transfer activity to move it to the FTP location with a fixed file pattern so the next step (import activity) could start.
Please confirm if my logic is correct.
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Hey guyz. I found my above logic wrong. Correct ans is indeed D
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In the Question itself it is mentioned -“and the email should be sent to customers when the file transfer has completed.”
Hence,i think correct ans is B
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I too think it’s B, Manish? Could you help us please?
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Hi,
I have found your blog and it is super exciting, but I can’t find the information of the courses on my developer account. I dont know wheter it is because developer web has been modified by salesforce or because I am kind of dummy.
Could you please give me more details of how to find the 9 courses that you have mentioned?
Regards
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Here it is. Use the left menu to filter by Marketing Cloud.
https://help.salesforce.com/htsctrainingcatalog
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I’m a big fan of this! I’ve referenced you in my Linkedin article on passing the exam, as I really believe you’ve created a great place for people to share thoughts on the exam. Have a look:
https://www.linkedin.com/pulse/salesforce-marketing-cloud-specialist-prepare-exam-right-baynham/
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Thank you!!!
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I have a Developer account, but do not see a Training & Certification section in the help menu… has that been moved (I only see links to Salesforce). Where can I access that content?
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Check this link.
https://help.salesforce.com/htsctrainingcatalog#f:@sflanguage=%5Ben_US%5D&f:@sfproducts=%5BMarketing%20Cloud%5D
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I have a Developer account, but do not see a Training & Certification section in the help menu… has that been moved (I only see links to Salesforce). Where can I access that content?
LikeLiked by 1 person
Check this link. Use the filters on the Left menu
https://help.salesforce.com/htsctrainingcatalog#f:@sflanguage=%5Ben_US%5D&f:@sfproducts=%5BMarketing%20Cloud%5D
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Hi Friends, How often do the Question models change for Email Specialist Certification? Every Quarter or every month?
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Mostly every quarter since there’s a new features release.
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I am looking for Salesforce marketing cloud consultant.. can anyone help me out with few questions
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A question re using Marketing Cloud for multiple clients
Is it possible to run an number of marketing campaigns for different clients using only one licence?
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You need to have separate Business Units for each one of them. And have additional purchases for SAP, branding, email domains, IP address etc. Possible, but is it recommended? not really unless the clients are related like parent-child etc.
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Great thanks. Don’t know what you mean re SAP? SAP software is something completely different? But, at least I know, if we’re going to run campaigns for different businesses, we need a licence accordingly.
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Oh SAP is Sender Authentication Package in marketing cloud.
https://help.salesforce.com/articleView?id=mc_es_sender_authentication_package.htm&type=5
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Great thanks. Will check this out.
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Hi guys,
Thank you for all de information on this page, really helpful
I plan to pass the exam this month.
If somebody has salesforce marketing cloud email specialist certification dumps kindly pls sent id to me
Thanks in advance & Best Regards
Catalin
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I appeared for the exam and i found the questions were really tricky.. i couldn’t get through and i am planning to retake in another month. Please post topics or questions that will help us prepapre
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Hi Gayathri, failure is the experiences that teach us to become more strong…did you go through any already available online dumps? ware they useful or not?
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Hi Krishna, I agree with you we can learn a lot even when we fail.. existing dumps are not of much help.. looks like the questions where updated after november and new set of questions are more twisted.. both question and also the choices given… we can depend on existing dumps for about 5% or lesser than that
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While I make content for each topic, trailhead has released 3 new modules on Marketing Cloud which are very useful for this certification.
Check out
https://trailhead.salesforce.com/users/00550000006yDdKAAU/trailmixes/jackal-new-content
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oh-oh! Sorry to hear that. Sure I will add more posts on email specialist topics. But have you got a good understanding of the questions/topics I mentioned in section #7 above? Those will be really useful. Anyway, I will be adding more soon.
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Yes It was really very much helpful but what i felt questions where more tricky. more of scenerio based questions. Discussions in Forums like this will be good we can have detailed understanding of any concept. Questions about Send throttle Data Query Data extract was asked in the exam
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Hi Manish ,
I am planning to give exam next month…I am new to SFMC someone told me that it’s is very difficult complete the exam.
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Hello Krishna. This isn’t the hardest of certifications from Salesforce. But if you are new to SFMC, you need a good amount of time to prepare. I was new to SFMC too when I appeared for this test, make sure to follow the preparation guide I posted. SF won’t change an entire exam in 1 release!! Very few new questions will be added. Don’t entirely rely on dumps as answers are also wrong on the web. All the best
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Hi Manish, thank you for such great article.you mentioned certification free preparation webinar link in your post, i checked that and did not find webinars for marketing cloud email specialist for 2018, could you send any link if you have for any future date?
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Hi Ranjan, thank you!! The dates for the email specialist webinar are not released yet. I will update when it is released, in the same link.
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Qus: I understand that, Subscriber Key is unique identifier and we can also use same email address multiple times but with different Subscriber key. So in that case, when one unsubscribes, what happens to other subscribers which share same email id but have different Sub. key when email is sent?
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When a user unsubscribes, the system unsubscribes the user based on subscriber key, not the email address. Even if they share the same email address, for the system it is still different subscribers because the subscriber keys are different for each. (The subscriber key is not email address in your scenario)
Sub1 – email@test.com – Unsubscribed
Sub2 – email@test.com – Active
Sub3 – email@test.com – Active
The subscribers sub2 and sub3 continue to receive emails. Hope that clears.
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Thank you! I tried it, worked as mentioned.
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Lovely !!
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Hi Manish,
First of all, thank you for this great article! I am planning to do the exam, and am studying right now. However, I get confused by subscriber key and primary key? What is the difference?
Thanks!
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Hi Lupe, you’re welcome. Glad to know you liked it. Well about your question:
Primary Key is a unique identifier in your Data Extension. The uniqueness is within the boundaries data extension itself. (Similar to Primary key in SQL table). Ex: Employee Id in Employee data extension.
Subscriber Key is also unique key but this is unique throughout the system for your email subscriber records.
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Hi Manish
Thanks for sharing the valuable information. I have some list of questions with me ,Plz provide U r mail id i will drop a note to you or else plz give the reply to my mail id .
chanikya969@gmail.com
Thanks
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Good to know you find the post helpful. Feel free to post the questions here so everyone can learn. Thanks
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Also is there a concise summary on When to use Query vs Data Extract vs Filter in Automation Studio?
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In general – Data Extract Activity is used to transform the file in ftp to import into sfmc. (transform from XML to comma delimited, tab delimited etc). Remember Data Extract is for transformation/extraction.
Filter and Query are used for filtering data. Query is used for advanced filtering like querying for multiple data views. Filter is for straightforward filters (on profile attributes).
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How not to include clicks of internal users in statistics? I do not know?
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Did you have alot of Journey Builder Questions on the Exam?
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No, just 2 questions!
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Thanks for the details.. Btw tomorrow I have my exam and now i am not able to understand (& differentiate) between “is Sendable” & “Is testable” check-boxes in DE?
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Is Sendable : Indicates whether you intend this data extension to have messages sent to it. This checkbox determines whether the data extension is available to use as part of sends.
Is Testable : This field indicates whether you intend this data extension to have test messages sent to it. To mark the DE as “Is Testable”, it should be first “sendable”!
Hope this clarifies. All the best for your exam.
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Hi Manish ,
I am planning to give exam by next month and you have explained the stages of certification prearation so well.
Excellent research and way you have articulated.
Thanks for sharing
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Thank you Harsh for the comment. Very glad to know this is helpful.
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All the best for your exam!
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