878 Replies to “How to Prepare for Marketing Cloud Email Specialist Certification”

  1. good morning manish, I would have further questions for you on the certification.
    could you tell me if the multiple choice questions are considered in percentage (example 1 in 3 = 0.33 points) or in full (example 1 in 3 = 0 points)
    Thanks, if you have time could you also take a look at my other questions?
    thank you for your time

    Like

    1. Hello. It is considered in full so it is either 0 or 1. If the question asks to choose 3 options, you need to get all 3 choices right to score points for that question. If you get only 2 right, you get no points for it.

      Like

  2. HI @SFDCFanBoy’s,

    An email marketer needs a point-and-click tool to create a segment based on everyone who
    lives in a five-mile radius of a specific zip code and to see an accurate count of subscribers in real
    time.
    What solution meets this specification?
    A. SQL Query Activity
    B. Contact Builder
    C. Audience Builder
    D. Data Filters

    I think is C)

    Like

  3. A marketer wants to ensure that customers on a list want to be email subscribers. Additionally, the marketer wants to minimize the number of invalid email addresses on the list, and add a level of security when using Web Collect functionality. What is the optimal way to accomplish this task?

    A)Configure Web Collect to return an error message for any email address that does not conform to standard conventions

    B)Add new subscribers to an automated engagement campaign, and then send a series of welcome emails based on their opens and clicks

    C)Create a double opt-in campaign that requires subscribers to confirm their email address by clicking a link in an email they receive after subscribing via Web Collect

    D)Send a welcome email to subscribers within 24 hours that includes a link to the website, a link to the terms and conditions page, and a customer service number

    I think is C)

    Like

  4. hi manish

    A marketer would like to install the Salesforce Marketing Cloud Connector. Where can an
    installation guide be found?
    A. AppExchange
    B. Help and Training
    Portal
    C. Help.exacttarget.com
    D. Code.exacttarget.com

    exuseme, form answer will be C, but C is not plus enable…
    salesforce update the answer??
    o the answer is b?

    thanks

    Like

  5. Hi @sfdcFanBoy thank you for your help. I have another question for you.

    Northern Trail Outfitter’s Quality Assurance process requires that a team of users evaluates all parameters of an email send, including Email, Subject Line, Send Classification, and other properties, prior to manually sending the email. What tool in Email Studio enables a marketer to save and execute a send manually?
    A. Send Flow
    B User-Initiated Email
    C. Send Activity
    D. Guided Send
    I think it’s D but i’m not sure about the save. Can you help me maybe with an explanation? Thank you so much!

    Like

  6. Hi manish @sfdcfanboycan you help me with this question?

    Northern Train Outfitters wants to display different content areas based on the subscriber
    data. What can be used to accomplish this? (Choose 2)
    A. Profile Mapping
    B. AMPscript
    C. Dynamic Content
    D. Personalization Strings

    I think it’s b and c

    Thanks for your help!!!

    Like

      1. Since the question mentions Content Areas based upon subscriber attributes. AMP scripts are able to verify the stored information within the DE’s and relate with defined logic to display the relevant content.

        Like

  7. Northern Trail Outfitters’ marketing team includes the nearest store to customers in the template of its emails. This data extension only needs to be updated when store information changes, such as when a new store opens or a store closes. How can this be achieved?
    A. Create an automation to begin when Information changes on a store object using a workflow rule.
    B. Create a scheduled automation to import the file on a recurring basis with store information.
    C. Create a file drop automation to import the file when placed on the specified directory on the Enhanced FTP.
    D. Create a file drop automation to initiate when the store’s data extension is updated via import.

    I think is C. Can you please answer me with an explanation? Thank u for your help!

    Like

  8. Hi manish, @sfdcFanboy, i have another question for you.
    Northern Trail Outfitters (NTO) just hired a new associate who is brand new to email
    marketing to start creating and deploying the company’s monthly campaigns. NTO wants to ensure
    no mistakes are made.
    Which two elements of the send can be reviewed with Approvals?
    Choose 2 answers
    A. Hyperlinks
    B. Subject Line
    C. From Name
    D. Send Count

    I think A and B,
    Can you give me an answer?? thanks a lot

    Like

  9. What single place in Content Builder would a marketer store CSS used in several Paste HTML Templates?

    A.Style Block
    B.Code Snippet
    C.Script Activity
    D.Free Form Code Block

    sfdcfanboy

    I think it’s B but not sure. Can you help me?Thanks!

    Liked by 1 person

  10. Northern Trail Outfitters’ (NTO) branding guidelines require heavy use of imagery on its website, apps, emails, ads, etc. What are two ways that NTO can optimize its email design to honor branding guidelines and ensure subscribers are getting the best experience possible? Choose 2 answers A. Add background colors that match branding. B. Style alt text for when images do not display automatically. C. Use custom corporate font to match NTO brand. D. Make the email completely image based.
    I think B and D but i’m not really sure. Can you please help me?
    Thanks!

    Like

    1. Answer is A & B.
      Adding background colors to the template that match the brand. not only enhances the look and feel of the template but also helps the email content establish a connection with the company’s brand value in the minds of the user.

      Also adding alt text helps the user to understand what the block was meant for and what it had to exactly communicate, even though it was not able to render properly. This is a way to create user-friendly emails and eliminate the chances of email being spammed or marked as spam by the user ultimately.

      Liked by 1 person

  11. Hi ,can you help me?

    A company has one million subscribers. The company has a Master data extension that
    contains information about its subscribers, such as Email Address, Physical Mailing Address, Phone
    Number, and Loyalty information. There are 40 fields in the data extension. The data is used for
    multiple daily email campaigns.
    How should the data be updated?
    A. A scheduled automation to import a file containing all of their subscribers.
    B. A scheduled automation to occur every 15 minutes to ensure the data is current.
    C. A file drop automation to execute an import every time a record is updated or
    added.
    D. A scheduled automation to import a nightly file of updated or changed records.

    Hi ,can you help me?

    maybe with an explanation of the answer.

    Thanks!!!

    Liked by 1 person

    1. Answer should be D.
      All the other options are not ideal. A is updating all the records which you don’t need to do every time. B is every 15mins, such frequent updates are not recommended. C is updating just 1 record at a time, and too frequent – waste of resources.

      Like

  12. A customer has a Send Log they are using to track the email addresses that were sent to,
    date and time of the send, and the name of the email sent for reporting purposes. Per best practice,
    the customer stores 30 days of data in their Send Log and then archives the data into another data
    extension that holds data for one year.
    Which activity should be used to achieve the backup automatically?
    A. Import File
    B. Data Extract
    C. SQL Query
    D. Filter

    I think b or C
    can you help me?
    Thanks

    Like

    1. Answer should be C. A simple SQL query to copy from DE to DE.
      If you look at Data Extract activity definition you’ll know why – “Data extract activity creates one or more zipped files for your use outside the Marketing Cloud application. It can also be used to convert an XML file into a comma-delimited, tab-delimited, or pipe-delimited file for import into your account.”

      Like

  13. Hi, my name is Kim and I’m new here. I’ve been sifting through all the questions and answers and I found one with confusing answers (B+C) I definitely feel that it’s a different answer, I hope someone can verify, thanks!

    Northern Trail Outfitters (NTO) would like to evaluate which email content customers click most frequently. The email team wants to track click behaviour for all linked hero images using the naming convention “Hero_CTA.”
    What are two methods to ensure click behaviour on these images is tracked with this naming convention?
    Choose 2 answers
    A. Include an alias attribute in each anchor tag and populate it with “Hero_CTA.”
    B. Include “Hero_CTA” in the Link Tooltip field for each link.
    C. Add “Hero_CTA” to the Tracking Alias field for each link.
    D. Include “Hero_CTA” in the filename for each Hero image.

    IMO A + C are the correct answers. A adds the alias in HTML code, C adds it in the field in Image Properties block

    Like

  14. A marketer uses Email Approvals. In which send process must an email have an “Approved” status prior to send?
    A. Triggered Sends
    B. Scheduled Sends
    C. Send Previews
    D. Test Sends
    E. A/B Tests

    Answer: A,B,D ?

    Like

  15. Which feature can a marketer use to individualize content in an email? (Choose 3)

    · Audience Segmentation
    · Predictive content
    · Personalization string
    · Specialized content
    · Dynamic content

    My answers are B,C & E

    Like

  16. A marketer wants to ensure that customers on a list want to be email subscribers.
    Additionally, the marketer wants to minimize the number of invalid email addresses on the list, and
    add a level of security when using Web Collect functionality. What is the optimal way to accomplish
    this task?
    A. Send a welcome email to subscribers within 24 hours that includes a link to the website, a link to
    the terms and conditions page, and a customer service number
    B. Configure Web Collect to return an error message for any email address that does not conform to
    standard conventions
    C. Add new subscribers to an automated engagement campaign, and then send a series of welcome 13 emails based on their opens and clicks
    D. Create a double opt-in campaign that requires subscribers to confirm their email address by
    clicking a link in an email they receive after subscribing via Web Collect

    I think B or D, can you help me??
    Thanks

    Liked by 1 person

  17. A customer has a Send Log they are using to track the email addresses that were sent to, date and time of the send, and the name of the email sent for reporting purposes. Per best practice, the customer stores 30 days of data in their Send Log and then archives the data into another data extension that holds data for one year.
    Which activity should be used to achieve the backup automatically?

    A. Filter
    B. Data Extract
    C. Import File
    D. SQL QuerY

    I am doubting between A and D. Can anybody help me please?

    Like

  18. A marketer at Northern Trail Outfitters (NTO) has been tasked with growing its email
    subscriber audience.
    Which three best practices should the marketer keep in mind while trying to acquire new email
    subscribers?
    Choose 3 answers
    A. Tell customers why they want to receive NTO emails.
    B. Set expectations on send frequency and schedule.
    C. Automatically opt-in all new customers.
    D. Ask for detailed demographic information.
    E. Use explicit opt-in for any new web sign-ups.

    My answers are C,D and E

    Like

    1. Hi! No, the answers would actually be A,B and E.
      – Automatically opt-in all your new subscribers would be contrary to the RGPD and wouldn’t help you get high opening/click rates since you would be sending emails to customers that don’t necessarily want them. Plus it could generate a higher bounce rate with the false email adresses.
      – It can’t be D either since that asking all this information at once runs the risk of annoying your customers and losing them more than anything. Salesforce will advise you to gain that information little by little and offer incentive to get your customers to fill in their profiles later on.

      Liked by 2 people

  19. A new marketing manager at Northern Trail Outfitters (NTO) has been asked to evaluate
    whether to use HTML Emails or Templates for weekly newsletter sends, which are created by a
    marketing coordinator with limited coding ability. While NTO has HTML developers on staff, their
    time is not guaranteed on an ongoing basis.
    Which two characteristics of Templates would benefit NTO when creating its weekly newsletter in
    Content Builder? Choose 2 answers
    A. Emails can be formatted for desktop and mobile without extra coding.
    B. One template can only be used for one email, maintaining brand standards.
    C. HTML developers are needed to build templates, but not emails.
    D. Templates provide the ability to create email messages using content blocks

    I think A and C.

    Like

    1. Hi! Actually the answers would be A and D. You don’t necessarily need HTML developers to build templates since you can build those with content blocks, without any coding =)

      Liked by 2 people

  20. Which two best practices should the customer follow to ensure marketers across the
    company are taking full advantage of Content Builder?
    Choose 2 answers
    A. Plan for content to be used cross-channel, eliminating duplicates.
    B. Create folders for each type of uploaded content.
    C. Import all content up front, rather than piece by piece.
    D. Optimize the way content is stored with a naming convention.

    Answer : A and D

    Like

    1. 14. A marketer at Northern Trail Outfitters (NTO) has been tasked with growing its email subscriber audience. Which three best practices should the marketer keep in mind while trying to acquire new email subscribers? Choose 3 answers

      What would be correct the answer as everyone has a different answer?

      Like

  21. Northern Trail Outfitters (NTO) uses link aliases within the HTML versions of its emails to
    indicate where clicks occurred, even if the same URL is used multiple times within a send. A
    marketing employee has been asked to pull the email addresses of all customers who clicked on the
    link associated with “Main Banner Top” in NTO’s most recent newsletter.
    Where can the marketer most easily find this information?
    A. Tracking Job Links tab > URL ID
    B. Tracking Click Activity tab > Email Overlay View
    C. Tracking Overviewtab > Clicks
    D. Tracking Click Actiwty tab > Link View

    Answer :B. Tracking Click Activity tab > Email Overlay View ?

    Like

    1. Have you cleared SFMC – Email marketing exam? If yes, please help me know which site has the correct answers. M totally confused as the answers don’t match.

      Like

  22. Which combination of audiences can be selected in the recipient section for a specific Send?
    A. Lists and Audiences
    B. Contacts or Audiences
    C. Lists or Data Extensions
    D. Lists and Data Extensions

    Like

  23. What are the 4 statuses in the approval process in the marketing cloud? (Choose 4)

    A) Sent
    B) Draft
    C) Pending
    D) Approved
    E) Writing
    F) Declined

    Like

    1. Not sure if this is a type of question that would asked without much details as it is incomplete. But let me try answer.

      Plan is definitely one. Execute itself includes creating blocks, and building rules. But there’s nothing called as Execute in SFMC. Review & Test Send are required in general but they are not required to ‘create dynamic content’.

      So, I’d say A (Plan), E (Create – blocks), D (Build Rules) and then it can be either Preview/Test Send.

      I’d definitely change my answers if there are more details. It’d be great if u can add more context to the question.

      Like

  24. When importing data into marketing cloud the list detective is triggered for which of the following?

    A. Data Extenstions
    B. List Model
    C. Email Addresses
    D. Email Alias

    Like

  25. An email marketer has been tasked with increasing open rates on a weekly newsletter that
    currently uses a consistent, identifiable subject line: “NTO Weekly: Topics of Interest this week.”
    Which two best practices should the marketer use to make the subject line more effective? Choose 2
    answers
    A. Include “RE:”, “FWD:”, “etc.” to get the reader’s attention.
    B. A/B test the effectiveness of different subjects.
    C. Keep the subject text between 50 and 100 characters long.
    D. Include information relevant to the message in the subject line.

    My answers B and D.

    Liked by 1 person

  26. When using a mobile-optimized template, what causes the mobile layout to display?
    A. The specific device that is used to view the email
    B. The screen size of the device that is used to view the email
    C. A subscriber attribute that dictates a mobile layout preference
    D. The email client detection tracking pixel

    Answer would be B or D? Please confirm

    Like

  27. Northern Train Outfitters wants to make sure that a First Name and Last Name are always
    included when importing subscribers to a data extension. How can a marketer ensure that
    subscribers are imported with data in both of these fields?
    A. Make the First Name and Last name columns Primary Keys
    B. Ensure the Nullable property is unchecked for the First Name and Last Name columns
    C. Check the Nullable property for the First Name and Last Name columns
    D. Set up a default value for the column

    Answer is A or B? I dont think A because then First name and Last name both would need to be unique.. Please clarify

    Like

    1. B. Ensure the Nullable property is unchecked for the First Name and Last Name columns

      Nullable means “empty”If you check it, it means that can be empty and you don’t want that

      Liked by 1 person

    2. Answer will be B & D.
      B as already mentioned by Marieta above.
      D because the fields needs to have some data stored into it. Hence adding a default value helps us to eliminate blank fields and also have the advantage of adding generic salutations.

      Like

  28. A small company, with limited resources, has started to use the Marketing Cloud. They have a
    single master data extension for all of their subscribers. When a subscriber opts in to receive
    communications, they will receive a monthly newsletter, weekly promotions, and a birthday email.
    What is the optimal way to manage unsubscribes by communication type?
    A. Create a Boolean field for each communication type in the data extension and update the Profile
    Center.
    B. Create suppression lists for each communication type, and associate the suppression list on the
    send definition.
    C. Create separate data extensions for each communication type and customize the subscription
    D. Create publication lists for each communication type, and associate the publication list on the
    send definition.

    My answer is B.

    Liked by 1 person

  29. The marketing team would like to refresh a filtered data extension on a recurring basis, by
    using a data filter named “Pref1-Tech” How can this process be automated?
    A. Create a Filter Activity that selects the Pref1-Tech Data Filter, and then add the Filter Activity to an
    Automation
    B. Create a filtered Data Extension Activity that selects the Pref1-Tech Data Filter, and then add the
    Filtered Data Extension Activity to an Automation
    C. Set a refresh schedule on a new filtered data extension, and select the Pref1-Tech data filter
    D. Add the Pref1-Tech Data Filter to an Automation

    Confused between A and B.

    Like

    1. It’s A. Create a Filter Activity that selects the Pref1-Tech Data Filter, and then add the Filter Activity to an Automation.

      There is not a Filtered Data Extension Activity in an Automation. See the difference? “Filter Activity” against “Filtered Data Extension Activity”

      Liked by 1 person

    2. A. Create a Filter Activity that selects the Pref1-Tech Data Filter, and then add the Filter Activity to an Automation

      There’s no filtered Data Extension Activity in automation

      Liked by 1 person

  30. What single place in Content Builder would a marketer store CSS used in several Paste HTML
    Templates?
    A. Style Block
    B. Code Snippet
    C. Script Activity
    D. Free Form Code Block

    Will it be Style Block or Code Snippet?

    Like

  31. Northern Trail Outfitters (NTO) would like to send shipping email notifications to members.
    Shipping fulfillment data is included in a file which Is moved at frequent intervals to a folder on NTO’s
    Enhanced FTP Account.
    Which solution can be used to achieve this?
    A. Triggered Email in Email Studio
    B. Import Activity In Email Studio
    C. File Drop Entry Source in Journey Builder
    D. File Drop Starting Source in Automation Studio

    Like

  32. A marketer would like to install the Salesforce Marketing Cloud Connector. Where can an
    installation guide be found?
    AppExchange
    Help and Training Portal
    Help.exacttarget.com
    Code.exacttarget.com

    Like

  33. Approximately 50% of Northern Trail Outfitters’ (NTO) subscribers open emails on their
    mobile devices, while the remaining 50% of subscribers open their emails on their desktop. The Chief
    Marketing Officer of NTO would like the emails to render well on both desktop and mobile devices,
    but does not want to spend a significant amount of time developing for each environment.
    What is the recommended design approach?
    A. Mobile-aware Design
    B. Desktop-centric Design
    C. Responsive Design
    D. Static Design

    Answer: A?

    Like

  34. Northern Train Outfitters sends email order confirmations to customers who have made
    online purchases.
    These emails must follow the “Transactional” CAN-SPAM classification requirements. Which feature
    would a marketer use to classify a send under this CAN-SPAM classification?

    A. Send Classification
    B. Send Definition
    C. Delivery Profile
    D. Sender Profile

    What will be the correct answer for the above question?

    Like

  35. Q) An account has a Subscriber Key enabled, and will be providing a unique key for each
    subscriber from an external system. A marketer wants to create a data extension for sending email
    campaigns. What steps would the marketer take when creating the data extension? (Choose 2)
    A. Check the “Is Sendable” option
    B. Set the column representing the Subscriber Key as a Primary Key
    C. Set the Email address column as a Primary Key
    D. Relate the Email address to the Suscriber Key

    Ans: A and C ?

    Like

  36. Hi! I just wanted to let you know that I also cleared the Marketing Email Specialist certification this morning, and got a really good score thanks to all of you! So thank you very much for your help 🙂

    Next step: Trying to clear with admin one if I can!
    Thank you again for your help,

    Emma

    Like

  37. Thanks Manish for SFDC Fan Boy site ….This is the place i learnt all the concepts behind the email specialist and loved each of our thoughts and views for each of the answers …

    Liked by 1 person

  38. The marketing manager of NTO is interested in a/b testing emails in order to increase subscribers engagement, which two practices should the marketing manager employ. Choose two answers.
    Options:
    • Give at least 24 hrs. before declare a winner
    • Test multiple variation concurrently
    • Use a large sample size
    • Offer a special discount for opening the email

    The answer is A and B

    Like

  39. 50. When deploying a send to its customers, a marketing team would like to send to its own team members also. However, the team does not want the team members’ open and click behavior to affect the
    tracking metrics of the send.
    Which two steps must be completed when creating the data extension to address this need? Choose 2
    answers
    A. Mark the “Is Testable” checkbox
    B. Mark the “Is Sendable” checkbox
    C. Define the Send Relationship by email address
    D. Set the Email Address as the Primary Key

    I think it shd be A and B

    Like

  40. Hey Manish,
    I am pleased to inform you that I cleared the Salesforce marketing cloud email specialist exam yesterday.
    Your blog help me a lot to clear this exam.
    Thank you so much Manish and all of those we help me.
    Now I am planning to give next exam i.e “Salesforce Marketing Cloud Consultant Certification Exam”. Please guide me how to prepare for this.
    Thanks in advance.

    Liked by 1 person

      1. Hi Aniket, please refer to all the questions discussed in the comments section. There are no dumps. We discuss solutions instead of purely depending on dumps. If you have any question or doubts on any topic, please feel free to share. We’ll try to answer

        Like

  41. 17. Northern Trail Outfitters (NTO) is launching a monthly newsletter for its subscribers to opt in to. NTO needs to ensure CAN-SPAM compliance.
    In which two ways can they avoid emails being blocked or marked as spam? Choose 2 answers

    A. Include a physical mailing address of the company.
    B. Use animated emojis in subject lines to draw the eye.
    C. Include a “Contact Us” link in the footer.
    D. Use a clear “From” name that is easily recognized.
    A and C or D

    Like

    1. Hi, the answer to this one would definitely be A and D to me. Having a “contact us” link in the footer isn’t an obligation through CAN-SPAM and wouldn’t help with being marked as SPAM whereas having a clear “From” name is a way salesforce puts forward to improve your delivrability as per the notes in @SFDCFanBoy’s chatter on best practices!

      Liked by 1 person

  42. Which send process can use Sender Profiles? Choose 3 answers
    Options:
    • User-Initiated Sends
    • Triggered Sends
    • Test Sends
    • Simple Automated Sends
    • Guided Sends

    My answers are A,B,E

    Like

  43. Northern Trail Outfitters (NTO) needs to use a point-and-click tool to test segmentation rules and verify that the correct subscribers are included in the segment. NTO will need to automate the refreshing of the segment once it is tested. Which two tools should be used to test and configure the segment?
    Options:
    • Data Filter
    • Filtered Group
    • Filter Activity
    • SQL Query Activity
    I think : A C
    Please tell me the correct answer for this.
    I have referred below URL and now i am confused.
    https://salesforcedork.com/2017/06/27/using-automation-to-refresh-data-segments/

    Like

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