Marketing Cloud Consultant Certification Preparation – Part 1 (Introduction)

I have cleared the Marketing Cloud Consultant Certification! Woohoo!! I have been working on Marketing Cloud for a year when I took this.  The hands-on experience and the experience of working with different clients definitely helped in clearing the certification.


What’s more special is Salesforce itself claims that among all the consultant exams, (Service, Sales, Pardot), this one undeniably comes across as being the toughest one.


As you all know, I’d love to share my knowledge especially in the certification preparation process, I’d do the same here for this certification as well.  Earlier, I had shared how to prepare for the Marketing Cloud Email Specialist certification which is a pre-requisite for this consultant exam.   And also Preparation Notes for Platform App Builder Certification which will be useful if you are just getting into Salesforce.  You must pass the Email specialist exam if you are planning for the consultant exam.

In this blog series, I will be explaining the concepts of Marketing cloud in the order of focus areas mentioned in the certification guide.  I’d split them into multiple posts for easier references.

In this post, I’d like to highlight the different topics involved in this certification.  There are 10 of them as shown below, with the % of Weightage in the certification.  If you observe there is no such topic with a huge % of Weihtage, that means you’d need to focus on all the topics equally and the number of questions ranges from 4 to 8 for each topic.

Marketing Cloud Consultant Topics % of Weightage Expected No. of Questions My Exam Result in % No. of Correct Answers
Discovery 13% 8 66% 5
Conceptual Design 12% 7 100% 7
Marketing Cloud Design 6% 4 50% 2
Account Configuration 10% 6 50% 3
Reporting 7% 4 100% 4
Data Design 13% 8 71% 6
Automation 8% 5 100% 5
Email Build 6% 4 75% 3
Contact Builder 14% 8 77% 6
Journey Builder 11% 6 50% 3
60 44
My Scoring % 73.33% Pass

Pass % is 68% i.e., about 41 questions out of 60 questions in 105 minutes (includes 5 non-scoring questions)

The posts will be out soon.  Meanwhile, please do go through the new trailhead modules released for Marketing Cloud (choose the Product filter as Marketing Cloud).

  • Part 2 – Discovery
  • Part 3 – Conceptual Design
  • Part 4 – Marketing Cloud Design
  • Part 5 – Account Configuration
  • Part 6 – Reporting
  • Part 7 – Data Design
  • Part 8 – Automation
  • Part 9 – Email Build
  • Part 10 – Contact Builder
  • Part 11 – Journey Builder
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29 Replies to “Marketing Cloud Consultant Certification Preparation – Part 1 (Introduction)”

  1. A financial company will be using Marketing Cloud to send late payment notices to accounts whose payment due date lapsed the previous week. The company has shared the following: Payments.csv will arrive on the Enhanced FTP each Monday at 1:00 a.m. Payments.csv will be encrypted. Payments.csv will contain data from the previous week. Late payment notices will be sent each Monday at noon. They need to receive a file containing customers who opened or clicked on the late payment notice email within 5 days after send. Which automation sequence represents a viable solution?

    Like

    1. A. Import File > File Transfer > SQL Query > Wait > Send Email > Wait > SQL Query > Data Extract > File Transfer
      B. File Transfer > Import File > Filter > Wait > Send Email > SQL Query > Wait > Data Extract > File Transfer
      C. File Transfer > File Transfer > Import File > SQL Query > Wait > Send Email > SQL Query > File Transfer
      D. File Transfer > Import File > Filter > Wait > Send Email > Wait > SQL Query > Data Extract > File Transfer

      Which is the right answer?

      Like

      1. Hi Manish, I have clicked on the Trail Head URL provided by you and filtered by Marketing cloud. But I could not see the topics listed here except a couple of them(eg. Journey Builder). Could you please advise on this with the specific URL for each topic?

        Like

  2. A subscriber asked to be removed from a customer’s email list multiple times by replying directly to the customer’s marketing message but continues to receive emails.

    Which steps will solve how replies are managed by the application?
    Choose 3 answers

    A) Confirm that Reply Mail Management (RMM) is configured for the customer’s account.
    B) Confirm that the RMM setting ‘Unsubscribe Manual Requests’ is set to YES.
    C) Confirm that the RMM setting ‘Delete auto-replies and out-of-office replies’ is set to NO.
    D) Confirm that an email address was provided as the Routing Address for Remaining Replies.
    E) Confirm that the subscriber’s request contained one of the standard terms that qualify for automatic unsubscribe.

    Please post your answer on the above question.

    Like

  3. A customer plans to configure multiple business units (BU) to support the digital marketing efforts of five international offices.

    Which reasons warrants this implementation?

    A. Support non-English responses with Reply Mail Management.
    B. Localized language and display options based on location and culture.
    C. Tracking information for campaigns sent by each office.
    D. Localized physical mailing address displayed in the default email footer

    Please post your answer on the above question.

    Like

  4. Northern Trail Outfitters (NTO):
    • Employs Email Specialists responsible for creating content, testing, sending emails, defining the activities for Automation Studio, and creating automations.
    • Prefers not to use custom roles unless it is absolutely necessary.
    • Email Specialist resides in multiple business units.

    Using best practices, how should a consultant create and assign roles for NTO?

    A. Create a custom Email Specialist role with needed permissions and assign it to the Email Specialists.
    B. Alter the roles of Content Creator and Data Manager by denying permissions and then assign the roles to the ‘ Email Specialists.
    C. Check “Allow” automation permissions for the Content Creator Role and assign it to the Business Units.
    D. Check “Allow” automation permissions for the Content Creator Role and assign it to the Email Specialists

    Please post your answer on the above question.

    Like

  5. Analyst of The Northern Trail Outfitters (NTO) marketing team needs to pull email metrics for an upcoming quarterly company meeting. These metrics need to be reported per email campaign for each of NTO’s Business Units:

    • Number of Sends
    • Delivery Rate
    • Overall Bounce Rate
    • Block Bounce Rate
    • Open Rate
    • Click Rate
    • Complaint Rate
    • Unsubscribe Rate

    Which email report should NTO’s Marketing Analyst pull from Marketing Cloud to get this information?

    A) Campaign Email Tracking Report
    B) Email Performance Over Time Report
    C) Email Send Report
    D) Account Send Summary Report

    Please post your answer on the above question.

    Like

  6. Hi,

    Can some please answer of my query.

    Northern Trail Outfitters is noticing a gradual decline in the percentage of conversions per emails sent in their digital marketing campaign. A new initiative is being adopted to reverse the trend

    What action should be taken to increase subscriber engagement?
    Choose 2 answers

    A. Increase volume of emails to a wider audience.
    B. Increase the use of dynamic content in emails.
    C. Adopt a Cart Abandonment Email Campaign.
    D. Introduce more identity verification steps in check out process

    Like

  7. 1> A retail company needs to create journeys that will target subscribers based on website behavior. They have identified 3 separate groups:

    • Customers who searched for an item on their website.
    • Customers who abandoned a cart on their website.
    • Customers who made a purchase on their website.

    What should the consultant ask in order to design the data structure for this solution? Choose 3 answers

    A. Should customers exit the journey when the goal is met?
    B. How are subscribers identified in your web analytics?
    C. How many messages should be included in each journey?
    D. How long after the behavior occurs will a subscriber need to enter a journey?[In-doubt]
    E. Should a single customer exist in multiple journeys at the same time?

    Like

  8. A retail company needs to create journeys that will target subscribers based on website behavior. They have identified 3 separate groups:

    • Customers who searched for an item on their website.
    • Customers who abandoned a cart on their website.
    • Customers who made a purchase on their website.

    What should the consultant ask in order to design the data structure for this solution? Choose 3 answers

    A. Should customers exit the journey when the goal is met?
    B. How are subscribers identified in your web analytics?
    C. How many messages should be included in each journey?
    D. How long after the behavior occurs will a subscriber need to enter a journey?
    E. Should a single customer exist in multiple journeys at the same time?

    Like

  9. Hey sfdcFanBoy,

    thank you for this Blog! It´s really helpful for studying and a great addition for help in daily work. I´m now preparing myself for the Marketing Cloud Consultant and i found one question that is confusing me:

    A customer provides a file containing only new and updated subscriber records exported from its marketing database.
    The file will be uploaded to the customer’s Enhanced FTP automatically at 3AM daily The customer requires that the import completes prior to 4AM On average, the file will contain about 2 million rows of data each day Based on the customer’s requirements and recommended best practices, how should the daily file be imported?

    a) Import the file to a data extension, using the add and update method
    b)Import the file to a list, using the “update only” method
    c)Import the file to a list, using the “add and update” method
    d)Import the file to a data extension, using the “overwrite” method

    I would guess it´s a- import in data extension (<500.000k – so lists are not supported) and add and update (because by using "overwrite" the other contacts, that are not in the new file, but are also needed, would be delete in the data extension. Is it right?

    Thanks in advance.

    Liked by 2 people

      1. Hey sfdcFanBoy,

        thank you very much for the quick response. There is one other question i have problems with. It would be nice if you could also help me with it.

        The question is:

        Northern Trail Outfitters (NTO) wants to automate the sending of shipping notices and a customer survey.
        – Shipping notices will be sent once a day.
        – The shipping file will be placed on the FTP some time after 4:00 p.m.
        – The shipping data will be sorted in the Shipping Notice data extension.
        – A field in the data extension will contain the shipping date.
        – The survey needs to be sent at 9:00 a.m., exactly 10 days after the customer’s order ships.
        Which workflow would most effectively enable NTO to do this?

        A) Automation 1: Triggered
        Import File -> Filter -> Send Email -> Wait-> Filter -> Send Email
        B) Automation 1: Scheduled to run daily at 7:00 PM
        Import File -> Filter-> Send Email-> Wait -> Filter -> Send Email
        C) Automation 1: Triggered Automation 2: Scheduled to run daily at 9:00 AM
        Import File -> Filter-> Send Email-> Filter -> Send Email
        D) Automation 1: Scheduled to run daily at 7:00 PM Automation 2: Scheduled to run daily at 9:00 AM

        Do you have a suggestion?

        Thank you in advance.

        Like

  10. 1.which three statements are correct regarding the automation tools in marketing cloud? choose 3 answers
    A. automation studio and journey builder allow users to repeat an interaction indefinitely.
    B. Journey builder allows users to update a contact record in an interaction or import data into a data extension.
    C. Automation studio and journey builder allow users to define the parameters for a send within tool.
    D. Journey Builder allows users to inject contacts from a data extension that is updated by automation studio.
    E. Automation studio and journey builder allow user to define a wait activity based on duration.

    2.A customer has an email newsletter to send out,but eants to deliver it with a targeted message for customers within a specified
    age range.these data has been defined in attributes from an online sign up landing page
    how should the customer individualize the email content?
    A. substitution strings
    B. Dynamic content areas
    C. Personalizations strings
    D. Guide template language

    3. NTO uses marketing cloud to connect with its individual consumers, retailers and aholesale buyears, and
    its corporate appreal customers. marketing cloud is currently configured with data extensions containing
    store, order,product and information.NTO is in the precess of implementing data designer and linking their
    Data extensions
    how should consumers,retailers, and wholesale buyers be defined in data designer?
    A. One to Many Relationship
    B. One to one Relationship
    C. Population
    D. Many to many Relationship

    Like

  11. Hi!
    I’ve just passed Email Certification thanks in part to your tutorial. Are you going to do the similar post to Marketing Cloud Certification? For me it would be very usefull.

    thanks

    Liked by 1 person

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