Marketing Cloud Consultant Certification Preparation – Part 1 (Introduction)

I have cleared the Marketing Cloud Consultant Certification! Woohoo!! I have been working on Marketing Cloud for a year when I took this.  The hands-on experience and the experience of working with different clients definitely helped in clearing the certification. What's more special is Salesforce itself claims that among all the consultant exams, (Service, Sales, …

Preparation Notes for Platform App Builder Certification

If you are certified Force.com Developer, then March'18 is the final month for you to transition to the Platform App Builder Certification.  The deadline is fast approaching to take the Platform App Builder Transition certification (20 Questions only) - as you know Salesforce is completely removing the Force.com Developer Certification. If you don't transition to this, …

Salesforce + Communication Platform as a Service = More Efficient

Salesforce as a CRM tool handles all the customer data and the key customer relationship management using a wide range of out of the box features.  But more often than not, the conversations with the customers like closing deals, resolving customer support cases, engaging with the new leads, investor relationships, team collaboration, etc happens outside …

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“End of Apex Triggers Era” – Salesforce

In one of the most unexpected announcements, Salesforce has declared that it is the end of the road for Apex Triggers.  In this unexpected statement, Salesforce said there are better alternatives for Apex Triggers like the out-of-the-box aka point-and-click features of Salesforce and they see no point in continuing with Apex triggers.  They added features …

Deployment in Salesforce Marketing Cloud

Until now, there is no concept of Dev or Production instance in Salesforce Marketing Cloud.  With April 2019 release, Salesforce is introducing Deployment Manager in Marketing Cloud. You no longer need to manually recreate a journey in a new account or business unit. Instead, you can use the Deployment Manager to copy the design of …

Lightning Web Components

The What, Why, and Hows of Lightning Web Components. What are Lightning Web Components? Salesforce introduced Lightning Web Components (LWC) in it’s latest Spring 19 release.  Lightning web components are custom HTML elements built using HTML and modern JavaScript.  It is based on Web Standard. It leverages custom elements, templates, shadow DOM, decorators, modules, and …

Spring 19 Release Highlights

January Spring 19 Release Highlights - Lightning Developer Week 2019

Trailhead – Free Certification Prep Webinars (Jan-Feb 2019)!

The FREE Salesforce Certification Preparation webinars are back!  These 1-day virtual courses are led by Salesforce Expert Certified Trailhead Academy instructors and are open to anyone! Attend one (or more!) webinars. Note the timings are in PST and EST timezones.  Register for the one that suits your time. Preparing for your Salesforce Administrator Certification 02/11/19, 9am - 3pm PST [register] …

Send and Receive SMS within Salesforce

SMS is a great way for companies to connect to their customers or leads and should be included in all communication strategies be it Sales, Service or Marketing.  SMS has a 100% chance of reaching the customers compared to an email which often has to go through a lot of spam filters before reaching the …

Salesforce + Rebel = Email Future Looks Promising

Salesforce has signed a definitive agreement to acquire Rebel, a startup that develops interactive email services for businesses to enhance their direct marketing services -  recipients of interactive emails can write reviews, shop, do quizzes and take other actions without leaving the messages to do so. Rebel Mail redefines what email can do.  It brings web functionality into …

Highlights of Dreamforce 2018

With over 171,000 Salesforce professionals descending on San Francisco in late September, and around 3,000 informative and inspiring breakout sessions decorating the four-day convention, Dreamforce 2018 was officially the biggest Salesforce event of all time. Part of what makes Dreamforce the premier technology event of the year is that Salesforce often takes the opportunity to …