Make the Most of Marketing Cloud with these Pro Tips

Do you think you are not able to get the best from Salesforce Marketing Cloud?

Are you looking for some ways to change your game of marketing?

Ever considered getting some pro tips on Salesforce Marketing cloud!?

Well, let us discuss them right from the expert’s mouth! Marketers can use Salesforce Marketing Cloud to orchestrate exceedingly sophisticated marketing communications on a large scale. However, due to a lack of ability, method, and alignment within the Marketing and IT sectors, the potential of a great customer experience might be difficult to meet at times. With this in mind, we’ve compiled a list of the best practices and advice to help you avoid some of the headaches that come with managing a large Marketing Cloud instance. Along with that, these can help your business grow and add to your revenues.

Let us quickly dive in and understand the important tips & tricks:

Choose a warm IP address with prior thoughts and consideration

Malicious senders and spammers can’t fake IP addresses, which is why they’re so important. An IP address’s previous behavior is regarded as the most accurate predictor of the sender’s future actions. This will help with improving delivery performance as well. 

In other words, you will need to consider some of the questions while choosing the IP address:

  • Are your recipients complaining about the email address?
  • Is this IP attempting to deliver to how many abandoned email addresses?
  • Is the IP address blacklisted by any of the platforms?
  • Is this IP address set up as if the system it’s associated with is afflicted with a virus?

And many more such questions need to be answered beforehand. You need to do this before you begin with any campaigns. 

Go for Brand builder tools to automate and speed up template setup

With the Salesforce Marketing Cloud Brand Builder, you can easily create fast as well as customized template designs. These could be based on the color themes of your organization, can have your brand’s logo, and you are good to go after applying the color scheme to it. Here are areas you can apply the color themes to:

  • The background to Logo as well as header
  • Navigation Buttons
  • Login Screen
  • Profile Center
  • Survey Landing Page
  • Friend Landing Page and more

Offer Subscriptions to all those in your contact list and make it BIG!

There are various forms of emails, and in each email program, more than one type of email will be sent. An email will almost certainly be required. By preparing for a variety of scenarios, early in your business, you should consider communication styles. You can use email software to implement subscriptions and list segmentation from the beginning. 

From the start, you’ll have a variety of alternatives. If you do this at the start, you’ll save yourself a lot of trouble later. You can add new message kinds to it as it is your program. Some of the common examples of subscriptions are newsletters, sponsored emails, dedicated emails, Transactional emails, lead nurturing, and many more.  

Get the best of the reporting features

Salesforce Marketing Cloud is known for its power pact toolsets which can help in analysis based on various factors. These factors are survey responses, bounces, clicks, unsubscribes, forwards, deliveries, conversions, complaints, and many more. You might face challenges in looking for all this data, and for that, you can get help from the experts. When you have found it, you can leverage it to maximum usage. You can also notice the patterns or trends in terms of email performance, or even other related statistics. 

Make a wise choice between List and Data Extension

Let us first understand the difference between list and data extension. A list is a collection of people who have signed up to receive your emails. A table within the application database that holds your data is referred to as a data extension. A data extension can hold relational data as well as spendable subscriber data like lists. Data extensions are faster than lists at importing data, making them ideal for big subscriber databases. You can choose between them both based on your needs. For making the right choice, you can either research or consider connecting with the experts. 

Integrate third-party tools or use them separately to see results

Do you evaluate your emails before sending them? 

How will they appear on various devices or platforms your clients are using? 

A maximum number of emails are designed on HTML which might look different in your client’s email rather can appear flawless on your web browser. Hence you must do cross-browser testing before deploying them to your subscribers. For these and many more such tasks, you might not consider the cumbersome old-school manual method. And there comes the role of third-party tools which automate the whole process still leaving the options to make it personalized as and when needed. 

Final words!!!

You build, test, and optimize all the emails for every campaign you invest your effort in! And this is the key takeaway. 

For that, you might take the help of third-party tools or even the out-of-the-box features of the multifaceted platform. This can help your business make the most of the marketing cloud. Also, the professionals working in the industries for years can even help you with some additional tips specific to your business or industry needs.


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