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Salesforce Marketing Cloud has some brilliant Einstein features that provide "insights and data" to inform the "content and timing" of your marketing activities. Using the powerful artificial intelligence (AI) features, businesses can understand their customers’ engagement and behavior so every interaction can be personalized. Einstein features are by default included with Corporate and Enterprise Edition …
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Salesforce product innovation and announcements revolved around three topics - Customer 360, Data and Strategic Partnerships with technology giants like Apple, Amazon, Google, Microsoft, and others.
Marketing Automation is a low key affair in Financial Services companies. Marketing automation allows financial companies to use customer data (of course with consent from customers) to deliver personalized engagements, develop a deeper understanding of customers’ needs, get ahead of their fellow competitors and more importantly maximize their marketing investment. Every financial company needs marketing: …
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This post is a part of the daily blog series A Tip A Day, daily dosage of learning! Day #28 - Salesforce Einstein Features Read all other tips of the blog series here - A Tip A Day, daily dosage of learning!
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