Salesforce Marketing Cloud (SFMC) online courses that help you learn the concepts of Marketing Cloud tool and most importantly prepare you to take the Marketing Cloud certification exams with confidence.
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Marketing Cloud vs Pardot: Choosing a Salesforce Platform for Your Business
Get the most out of your business with the Pardot or Marketing Cloud Salesforce platforms. Learn how these marketing automation solutions will help you to gain the hottest leads ✓
Marketing Cloud Administrator Certification Preparation
Launched Salesforce Marketing Cloud (SFMC) Administrator certification on Udemy - topics explained with videos. Become Salesforce Certified Professional.
Conversational Commerce in Salesforce Marketing Cloud
Salesforce Marketing Cloud enables you to easily shape your online marketing campaigns to your wishes. Until recently it has been very difficult to include "social messaging platforms" in the customer journey, but this is starting to change as the market is catching up to demand. If you haven’t incorporated social messaging platforms into your business …
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Einstein Features Guide – Salesforce Marketing Cloud
Salesforce Marketing Cloud has some brilliant Einstein features that provide "insights and data" to inform the "content and timing" of your marketing activities. Using the powerful artificial intelligence (AI) features, businesses can understand their customers’ engagement and behavior so every interaction can be personalized. Einstein features are by default included with Corporate and Enterprise Edition …
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How To Segment Your Audience On Salesforce Marketing Cloud
Learn to Segment Your Audience On Salesforce Marketing Cloud with Data filters, sql queries and other external drag and drop tool.
Marketing Cloud for Small Business
Salesforce core platform provides great features and automation tools to support Sales or Service business processes. Some of the tools Salesforce offers: Workflow Rules - Workflow lets you automate standard internal procedures and processes to save time across your org. Approval Process - Approvals take automation one step further, letting you specify a sequence of …
Salesforce Marketing Cloud Deployment
The topic of deployment in Salesforce Marketing Cloud (SFMC) is interesting because there are no Sandbox instances in Marketing Cloud. No Dev, QA, Prod instances to think about deployments. Instead, they got Business Units (BUs). Don't confuse a BU with a Sandbox. Business Unit is completely different from a Sandbox. BU is NOT a Sandbox …
Salesforce Marketing Cloud Interview Questions & Answers
Latest salesforce marketing cloud interview questions & answers.
Benefits of Marketing Automation in Financial Services Companies
Marketing Automation is a low key affair in Financial Services companies. Marketing automation allows financial companies to use customer data (of course with consent from customers) to deliver personalized engagements, develop a deeper understanding of customers’ needs, get ahead of their fellow competitors and more importantly maximize their marketing investment. Every financial company needs marketing: …
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Video Course – Salesforce Marketing Cloud Email Specialist
Get certified as Salesforce Marketing Cloud Email Specialist, learning the concepts of Email Marketing and the Salesforce Marketing Cloud tool not just by visualizing but by actually looking at the tool as this course gives you the videos of the Salesforce Marketing Cloud tool as well. I have created the course, my first time ever. The course covers …
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Deployment in Salesforce Marketing Cloud
Until now, there is no concept of Dev or Production instance in Salesforce Marketing Cloud. With April 2019 release, Salesforce is introducing Deployment Manager in Marketing Cloud. You no longer need to manually recreate a journey in a new account or business unit. Instead, you can use the Deployment Manager to copy the design of …
Marketing Cloud Email Specialist Certification – Part 10 (FTP Guide)
This post is a part of the Marketing Cloud Email Specialist Certification Tutorial Series SFTP Marketing Cloud offers these advanced options for using FTP to import your large subscriber data files into a subscriber list: The basic FTP option allows you to upload files to our FTP site and import them through Marketing Cloud and …
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Marketing Cloud Email Specialist Certification – Part 9 (Tracking & Reporting)
This post is a part of the Marketing Cloud Email Specialist Certification Tutorial Series Tracking and Reporting Basic tracking metrics are found on the Overview page. Detailed metrics are found when you drill down into a specific email. Any metrics on the overview tab can be exported and viewed in Browser or email to an …
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Marketing Cloud Email Specialist Certification – Part 8 (Data Segmentation)
This post is a part of the Marketing Cloud Email Specialist Certification Tutorial Series Drag and Drop Segmentation Drag and Drop Segmentation works on both lists and data extensions. You can create random segments based on specific subscriber records or a particular percentage of subscriber records. You can also create criteria or rules based on …
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Marketing Cloud Email Specialist Certification – Part 7 (Subscriber Management)
This post is a part of the Marketing Cloud Email Specialist Certification Tutorial Series Profile Centre and Subscription Centre Profile Centre – Allows a subscriber to update their personal information. When an attribute is built on a subscriber unless it is hidden the attribute will appear in the Profile Center. Ex: their home address, billing …
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Marketing Cloud Email Specialist Certification – Part 6 (Data Management)
This post is a part of the Marketing Cloud Email Specialist Certification Tutorial Series List-Based Data Model Use the list model when: your lists contain 500,000 subscribers or less long term you prefer simplicity over performance you do not require fast import speed you plan to use a limited number of subscriber attributes you use …
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Marketing Cloud Email Specialist Certification – Part 5 (Marketing Automation)
This post is a part of the Marketing Cloud Email Specialist Certification Tutorial Series Automation Tools Playbooks – step-by-step guides for executing digital marketing through the customer lifecycle. 3 are available: Welcome series, Birthday email, and Customer Anniversary NOTE: Playbooks will no longer be supported from January 2019. They are featured in Journey Builder for quick …
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Marketing Cloud Email Specialist Certification – Part 4 (Email Message Design)
This post is a part of the Marketing Cloud Email Specialist Certification Tutorial Series Email Sender Definitions Sender Profile: Specifies the ‘From’ information – From Name, From Email, Description of the Sender Delivery Profile: Specifies the IP Address the email is sending from, as well as configuring a standard Header and Footer profile Send Classification: …
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Marketing Cloud Email Specialist Certification – Part 3 (Email Delivery)
This post is a part of the Marketing Cloud Email Specialist Certification Tutorial Series Preview and Send Subscriber Preview in Content Builder allows you to view a single email, including dynamic content, A/B testing, and personalization. Brandon wants to use Subscriber Preview to see exactly what his email will look like to an individual subscriber …
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