Marketing Cloud Email Specialist Certification – Part 7 (Subscriber Management)

This post is a part of the Marketing Cloud Email Specialist Certification Tutorial Series 

Profile Centre and Subscription Centre

Profile Centre – Allows a subscriber to update their personal information. When an attribute is built on a subscriber unless it is hidden the attribute will appear in the Profile Center. Ex: their home address, billing address, next of kin etc.

Subscription Centre – When a list is made public it will appear in the subscription center, and subscribers can either unsubscribe or subscribe to these publications e.g. opt into newsletters, updates, or product offering lists

Unsubscribes

• Global – Subscriber chooses to unsubscribe from every email sent by Marketing Cloud
• Master – Subscriber chooses to unsubscribe from every email sent by a company/account
• List Level – Subscriber can choose to unsubscribe from lists via the subscription center. E.g. if a subscriber specifically unsubscribes from a particular publication list (e.g. newsletters), their status in Marketing Cloud will show unsubscribed from the publication list but Active in Marketing Cloud.

Check the other parts of the tutorial series – Marketing Cloud Email Specialist Certification Tutorial Series 

Tutorial Series

• Part 1: Email Marketing Best Practices
• Part 2: Email Content Creation
• Part 3: Email Delivery
• Part 4: Email Message Design
• Part 5: Marketing Automation
• Part 6: Data Management
• Part 7: Subscribers Management
• Part 8: Data Segmentation
• Part 9: Tracking & Reporting
• Part 10: FTP Guide