Conversational Commerce in Salesforce Marketing Cloud

Salesforce Marketing Cloud enables you to easily shape your online marketing campaigns to your wishes. Until recently it has been very difficult to include "social messaging platforms" in the customer journey, but this is starting to change as the market is catching up to demand. If you haven’t incorporated social messaging platforms into your business …

How To Segment Your Audience On Salesforce Marketing Cloud

Learn to Segment Your Audience On Salesforce Marketing Cloud with Data filters, sql queries and other external drag and drop tool.

Marketing Cloud for Small Business

Salesforce core platform provides great features and automation tools to support Sales or Service business processes.  Some of the tools Salesforce offers: Workflow Rules - Workflow lets you automate standard internal procedures and processes to save time across your org.   Approval Process - Approvals take automation one step further, letting you specify a sequence of …

Salesforce Marketing Cloud Deployment

The topic of deployment in Salesforce Marketing Cloud (SFMC) is interesting because there are no Sandbox instances in Marketing Cloud.  No Dev, QA, Prod instances to think about deployments.  Instead, they got Business Units (BUs).  Don't confuse a BU with a Sandbox.  Business Unit is completely different from a Sandbox.  BU is NOT a Sandbox …

Trailhead – Free Certification Preparation Webinars (May-July 2020)!

All webinar attendees will receive a coupon code for a $70 or $100 DISCOUNT. The FREE Salesforce Certification Preparation webinars are back! 

Marketing Cloud Consultant Certification Preparation – Part 1 (Introduction)

I have cleared the Marketing Cloud Consultant Certification! Woohoo!! I have been working on Marketing Cloud for a year when I took this.  The hands-on experience and the experience of working with different clients definitely helped in clearing the certification. Here's a video course on Marketing Cloud Consultant Certification that I made - Marketing Cloud Consultant …

Free Certification Preparation Webinars by Salesforce – September 2018!

Free Certification Preparation Webinars by Salesforce. New schedules are here - September 2018!

Trailhead & Salesforce University Merge – Free Certification Maintenance Exam on Trailhead

Update: The Path for Platform Developer II has been released in Trailhead   I was so excited when Trailhead announced that it was merging with Salesforce University (@SalesforceU).  That was really big news for me - Two learning giants of Salesforce getting together as ONE, centralising all learnings. https://twitter.com/sfdcFanBoy/status/893006725711708161 https://twitter.com/trailhead/status/892871547777626112 Everyone was expecting some big …