Marketing Cloud Consultant Certification Preparation – Part 1 (Introduction)

I have cleared the Marketing Cloud Consultant Certification! Woohoo!! I have been working on Marketing Cloud for a year when I took this.  The hands-on experience and the experience of working with different clients definitely helped in clearing the certification.

What’s more special is Salesforce itself claims that among all the consultant exams, (Service, Sales, Pardot), this one undeniably comes across as being the toughest one.

As you all know, I’d love to share my knowledge especially in the certification preparation process, I’d do the same here for this certification as well.  Earlier, I had shared how to prepare for the Marketing Cloud Email Specialist certification which is a pre-requisite for this consultant exam.   And also Preparation Notes for Platform App Builder Certification which will be useful if you are just getting into Salesforce.  You must pass the Email specialist exam if you are planning for the consultant exam.

In this blog series, I will be explaining the concepts of Marketing cloud in the order of focus areas mentioned in the certification guide.  I’d split them into multiple posts for easier references.

In this post, I’d like to highlight the different topics involved in this certification.  There are 10 of them as shown below, with the % of Weightage in the certification.  If you observe there is no such topic with a huge % of Weihtage, that means you’d need to focus on all the topics equally and the number of questions ranges from 4 to 8 for each topic.

Marketing Cloud Consultant Topics % of Weightage Expected No. of Questions My Exam Result in % No. of Correct Answers
Discovery 13% 8 66% 5
Conceptual Design 12% 7 100% 7
Marketing Cloud Design 6% 4 50% 2
Account Configuration 10% 6 50% 3
Reporting 7% 4 100% 4
Data Design 13% 8 71% 6
Automation 8% 5 100% 5
Email Build 6% 4 75% 3
Contact Builder 14% 8 77% 6
Journey Builder 11% 6 50% 3
60 44
My Scoring % 73.33% Pass

Pass % is 68% i.e., about 41 questions out of 60 questions in 105 minutes (includes 5 non-scoring questions)

The posts will be out soon.  Meanwhile, please do go through the new trailhead modules released for Marketing Cloud (choose the Product filter as Marketing Cloud).

  • Part 2 – Discovery
  • Part 3 – Conceptual Design
  • Part 4 – Marketing Cloud Design
  • Part 5 – Account Configuration
  • Part 6 – Reporting
  • Part 7 – Data Design
  • Part 8 – Automation
  • Part 9 – Email Build
  • Part 10 – Contact Builder
  • Part 11 – Journey Builder

7 Replies to “Marketing Cloud Consultant Certification Preparation – Part 1 (Introduction)”

  1. Hey sfdcFanBoy,

    thank you for this Blog! It´s really helpful for studying and a great addition for help in daily work. I´m now preparing myself for the Marketing Cloud Consultant and i found one question that is confusing me:

    A customer provides a file containing only new and updated subscriber records exported from its marketing database.
    The file will be uploaded to the customer’s Enhanced FTP automatically at 3AM daily The customer requires that the import completes prior to 4AM On average, the file will contain about 2 million rows of data each day Based on the customer’s requirements and recommended best practices, how should the daily file be imported?

    a) Import the file to a data extension, using the add and update method
    b)Import the file to a list, using the “update only” method
    c)Import the file to a list, using the “add and update” method
    d)Import the file to a data extension, using the “overwrite” method

    I would guess it´s a- import in data extension (<500.000k – so lists are not supported) and add and update (because by using "overwrite" the other contacts, that are not in the new file, but are also needed, would be delete in the data extension. Is it right?

    Thanks in advance.

    Liked by 1 person

  2. 1.which three statements are correct regarding the automation tools in marketing cloud? choose 3 answers
    A. automation studio and journey builder allow users to repeat an interaction indefinitely.
    B. Journey builder allows users to update a contact record in an interaction or import data into a data extension.
    C. Automation studio and journey builder allow users to define the parameters for a send within tool.
    D. Journey Builder allows users to inject contacts from a data extension that is updated by automation studio.
    E. Automation studio and journey builder allow user to define a wait activity based on duration.

    2.A customer has an email newsletter to send out,but eants to deliver it with a targeted message for customers within a specified
    age range.these data has been defined in attributes from an online sign up landing page
    how should the customer individualize the email content?
    A. substitution strings
    B. Dynamic content areas
    C. Personalizations strings
    D. Guide template language

    3. NTO uses marketing cloud to connect with its individual consumers, retailers and aholesale buyears, and
    its corporate appreal customers. marketing cloud is currently configured with data extensions containing
    store, order,product and information.NTO is in the precess of implementing data designer and linking their
    Data extensions
    how should consumers,retailers, and wholesale buyers be defined in data designer?
    A. One to Many Relationship
    B. One to one Relationship
    C. Population
    D. Many to many Relationship


  3. Hi!
    I’ve just passed Email Certification thanks in part to your tutorial. Are you going to do the similar post to Marketing Cloud Certification? For me it would be very usefull.


    Liked by 1 person

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