Conversational Commerce in Salesforce Marketing Cloud

Salesforce Marketing Cloud enables you to easily shape your online marketing campaigns to your wishes. Until recently it has been very difficult to include "social messaging platforms" in the customer journey, but this is starting to change as the market is catching up to demand. If you haven’t incorporated social messaging platforms into your business …

Covid-19: Overcome Business Challenges with Salesforce

Mason Frank International recently approached me about an opportunity for a Salesforce whitepaper they were creating, around Covid-19 related business advice. Myself and a number of my fellow MVPs contributed our insight, in efforts to help businesses and professionals through this unprecedented time. The whitepaper covers five common challenges many are struggling with at this …

How To Segment Your Audience On Salesforce Marketing Cloud

Learn to Segment Your Audience On Salesforce Marketing Cloud with Data filters, sql queries and other external drag and drop tool.

Dreamforce 2019 Announcements

Salesforce product innovation and announcements revolved around three topics - Customer 360, Data and Strategic Partnerships with technology giants like Apple, Amazon, Google, Microsoft, and others.

Marketing Cloud for Small Business

Salesforce core platform provides great features and automation tools to support Sales or Service business processes.  Some of the tools Salesforce offers: Workflow Rules - Workflow lets you automate standard internal procedures and processes to save time across your org.   Approval Process - Approvals take automation one step further, letting you specify a sequence of …

Salesforce Marketing Cloud Deployment

The topic of deployment in Salesforce Marketing Cloud (SFMC) is interesting because there are no Sandbox instances in Marketing Cloud.  No Dev, QA, Prod instances to think about deployments.  Instead, they got Business Units (BUs).  Don't confuse a BU with a Sandbox.  Business Unit is completely different from a Sandbox.  BU is NOT a Sandbox …

Salesforce Marketing Cloud Interview Questions & Answers

Latest salesforce marketing cloud interview questions & answers.

Experience at Salesforce Camp Success Event in Singapore

Event Overview Last month, I attended the Salesforce Camp Success event in Singapore, conducted on the 26th of September 2019 by Salesforce. This event was a first of its kind launched in Asia.  It was a day jam-packed with sessions and resources to help Salesforce customers. It was more of an Adoption event (for existing Salesforce customers) …

Switching to Salesforce Technology? Join #Journey2Salesforce

Journey2Salesforce is a career development program designed to provide participants with training in Salesforce-related skills.

Winter’20 Release – Flow Builder Highlights

Winter'20 Release has got a lot of updates to the Flow Builder.  This post is purely about the Flow Builder new features.  Check out the rest of the Winter'20 Release highlights in the other article I've written. Start a Flow on a Schedule Now you can schedule an auto-launched flow to start on a particular …

Winter’20 Release Highlights – All

Salesforce is ready with its latest features in its Winter'20 Release.  In this post, I will be sharing most of the release highlights in detail. Before I dig into the details, just a FYI on when do you get to preview these features - For the Winter ‘20 Release, preview instances will be upgraded to …

sfdcFanBoy Ranked in Top 10 Developer Blogs

[3 questions Survey at the end of the post to hear from you] I was pretty thrilled when someone from the community messaged me that my blog was featured in Salesforce Ben's Top 10 Most Popular Salesforce Developer Blogs post. It's a great honor to be recognized along with some other great bloggers out there in …

Best Method to Integrate WhatsApp with Salesforce

I was looking at various options available to integrate WhatsApp with Salesforce for one of the requirements in my projects.  In this article, I will be sharing my findings with pros and cons for each method and also the best solution out there in the market. Basically, there are 2 ways to integrate WhatsApp (in …

From beginner to professional: Learn Salesforce from scratch

Recently, I shared with you my first article (Admin to Developer : 3 steps to take) which I contributed to Mason Frank’s ‘Ask the Expert’ series.  Following its success, I've written another article for them - how to become a Salesforce Professional from beginner. From beginner to professional: how to learn Salesforce from scratch By Manish …

Salesforce Administrator to Developer: 3 Steps To Take

I recently had the opportunity to write an article for the Mason Frank blog. Here’s a quick summary below and link to read the full article! From Salesforce Administrator to Developer: 3 steps you need to take Becoming a Salesforce Developer can be a daunting prospect, but the progression route from an admin to a developer …

Benefits of Marketing Automation in Financial Services Companies

Marketing Automation is a low key affair in Financial Services companies.  Marketing automation allows financial companies to use customer data (of course with consent from customers) to deliver personalized engagements, develop a deeper understanding of customers’ needs, get ahead of their fellow competitors and more importantly maximize their marketing investment.  Every financial company needs marketing: …

Video Course – Salesforce Marketing Cloud Email Specialist

Get certified as Salesforce Marketing Cloud Email Specialist, learning the concepts of Email Marketing and the Salesforce Marketing Cloud tool not just by visualizing but by actually looking at the tool as this course gives you the videos of the Salesforce Marketing Cloud tool as well. I have created the course, my first time ever.  The course covers …

Salesforce + Communication Platform as a Service = More Efficient

Salesforce as a CRM tool handles all the customer data and the key customer relationship management using a wide range of out of the box features.  But more often than not, the conversations with the customers like closing deals, resolving customer support cases, engaging with the new leads, investor relationships, team collaboration, etc happens outside …

“End of Apex Triggers Era” – Salesforce

In one of the most unexpected announcements, Salesforce has declared that it is the end of the road for Apex Triggers.  In this unexpected statement, Salesforce said there are better alternatives for Apex Triggers like the out-of-the-box aka point-and-click features of Salesforce and they see no point in continuing with Apex triggers.  They added features …