Video Course – Salesforce Marketing Cloud Email Specialist

Get certified as Salesforce Marketing Cloud Email Specialist, learning the concepts of Email Marketing and the Salesforce Marketing Cloud tool not just by visualizing but by actually looking at the tool as this course gives you the videos of Salesforce Marketing Cloud tool as well. I have created the course, my first time ever.  The course covers all …

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Salesforce + Communication Platform as a Service = More Efficient

Salesforce as a CRM tool handles all the customer data and the key customer relationship management using a wide range of out of the box features.  But more often than not, the conversations with the customers like closing deals, resolving customer support cases, engaging with the new leads, investor relationships, team collaboration, etc happens outside …

“End of Apex Triggers Era” – Salesforce

In one of the most unexpected announcements, Salesforce has declared that it is the end of the road for Apex Triggers.  In this unexpected statement, Salesforce said there are better alternatives for Apex Triggers like the out-of-the-box aka point-and-click features of Salesforce and they see no point in continuing with Apex triggers.  They added features …

Deployment in Salesforce Marketing Cloud

Until now, there is no concept of Dev or Production instance in Salesforce Marketing Cloud.  With April 2019 release, Salesforce is introducing Deployment Manager in Marketing Cloud. You no longer need to manually recreate a journey in a new account or business unit. Instead, you can use the Deployment Manager to copy the design of …

Lightning Web Components

The What, Why, and Hows of Lightning Web Components. What are Lightning Web Components? Salesforce introduced Lightning Web Components (LWC) in it’s latest Spring 19 release.  Lightning web components are custom HTML elements built using HTML and modern JavaScript.  It is based on Web Standard. It leverages custom elements, templates, shadow DOM, decorators, modules, and …

Spring 19 Release Highlights

January Spring 19 Release Highlights - Lightning Developer Week 2019

Trailhead – Free Certification Prep Webinars (Jan-Feb 2019)!

The FREE Salesforce Certification Preparation webinars are back!  These 1-day virtual courses are led by Salesforce Expert Certified Trailhead Academy instructors and are open to anyone! Attend one (or more!) webinars. Note the timings are in PST and EST timezones.  Register for the one that suits your time. Preparing for your Salesforce Administrator Certification 02/11/19, 9am - 3pm PST [register] …

Send and Receive SMS within Salesforce

SMS is a great way for companies to connect to their customers or leads and should be included in all communication strategies be it Sales, Service or Marketing.  SMS has a 100% chance of reaching the customers compared to an email which often has to go through a lot of spam filters before reaching the …

Salesforce + Rebel = Email Future Looks Promising

Salesforce has signed a definitive agreement to acquire Rebel, a startup that develops interactive email services for businesses to enhance their direct marketing services -  recipients of interactive emails can write reviews, shop, do quizzes and take other actions without leaving the messages to do so. Rebel Mail redefines what email can do.  It brings web functionality into …