shares about what he knows and does in Salesforce
I have cleared the Marketing Cloud Consultant Certification! Woohoo!! I have been working on Marketing Cloud for a year when I took this. The hands-on experience and the experience of working with different clients definitely helped in clearing the certification. What's more special is Salesforce itself claims that among all the consultant exams, (Service, Sales, …
Continue reading "Marketing Cloud Consultant Certification Preparation – Part 1 (Introduction)"
If you are certified Force.com Developer, then March'18 is the final month for you to transition to the Platform App Builder Certification. The deadline is fast approaching to take the Platform App Builder Transition certification (20 Questions only) - as you know Salesforce is completely removing the Force.com Developer Certification. If you don't transition to this, …
Continue reading "Preparation Notes for Platform App Builder Certification"
THIS IS MY 100th BLOG POST! [Update: Do check out the comments section at the bottom of this post for Sample questions.] Last week, I passed Marketing Cloud Email Specialist Certification!! It is my 5th Salesforce certification, officially 4th now because Salesforce has removed the original Developer certification (401) so that is no longer counted towards Certification count. …
Continue reading "How to Prepare for Marketing Cloud Email Specialist Certification"
Salesforce as a CRM tool handles all the customer data and the key customer relationship management using a wide range of out of the box features. But more often than not, the conversations with the customers like closing deals, resolving customer support cases, engaging with the new leads, investor relationships, team collaboration, etc happens outside …
Continue reading "Salesforce + Communication Platform as a Service = More Efficient"
In one of the most unexpected announcements, Salesforce has declared that it is the end of the road for Apex Triggers. In this unexpected statement, Salesforce said there are better alternatives for Apex Triggers like the out-of-the-box aka point-and-click features of Salesforce and they see no point in continuing with Apex triggers. They added features …
Until now, there is no concept of Dev or Production instance in Salesforce Marketing Cloud. With April 2019 release, Salesforce is introducing Deployment Manager in Marketing Cloud. You no longer need to manually recreate a journey in a new account or business unit. Instead, you can use the Deployment Manager to copy the design of …
The What, Why, and Hows of Lightning Web Components. What are Lightning Web Components? Salesforce introduced Lightning Web Components (LWC) in it’s latest Spring 19 release. Lightning web components are custom HTML elements built using HTML and modern JavaScript. It is based on Web Standard. It leverages custom elements, templates, shadow DOM, decorators, modules, and …
January Spring 19 Release Highlights - Lightning Developer Week 2019
The FREE Salesforce Certification Preparation webinars are back! These 1-day virtual courses are led by Salesforce Expert Certified Trailhead Academy instructors and are open to anyone! Attend one (or more!) webinars. Note the timings are in PST and EST timezones. Register for the one that suits your time. Preparing for your Salesforce Administrator Certification 02/11/19, 9am - 3pm PST [register] …
Continue reading "Trailhead – Free Certification Prep Webinars (Jan-Feb 2019)!"
This post is a part of the Marketing Cloud Email Specialist Certification Tutorial Series SFTP Marketing Cloud offers these advanced options for using FTP to import your large subscriber data files into a subscriber list: The basic FTP option allows you to upload files to our FTP site and import them through Marketing Cloud and …
Continue reading "Marketing Cloud Email Specialist Certification – Part 10 (FTP Guide)"
This post is a part of the Marketing Cloud Email Specialist Certification Tutorial Series Tracking and Reporting Basic tracking metrics are found on the Overview page. Detailed metrics are found when you drill down into a specific email. Any metrics on the overview tab can be exported and viewed in Browser or email to an …
Continue reading "Marketing Cloud Email Specialist Certification – Part 9 (Tracking & Reporting)"
This post is a part of the Marketing Cloud Email Specialist Certification Tutorial Series Drag and Drop Segmentation Drag and Drop Segmentation works on both lists and data extensions. You can create random segments based on specific subscriber records or a particular percentage of subscriber records. You can also create criteria or rules based on …
Continue reading "Marketing Cloud Email Specialist Certification – Part 8 (Data Segmentation)"
This post is a part of the Marketing Cloud Email Specialist Certification Tutorial Series Profile Centre and Subscription Centre Profile Centre – Allows a subscriber to update their personal information. When an attribute is built on a subscriber unless it is hidden the attribute will appear in the Profile Center. Ex: their home address, billing …
Continue reading "Marketing Cloud Email Specialist Certification – Part 7 (Subscriber Management)"
This post is a part of the Marketing Cloud Email Specialist Certification Tutorial Series List-Based Data Model Use the list model when: your lists contain 500,000 subscribers or less long term you prefer simplicity over performance you do not require fast import speed you plan to use a limited number of subscriber attributes you use …
Continue reading "Marketing Cloud Email Specialist Certification – Part 6 (Data Management)"
This post is a part of the Marketing Cloud Email Specialist Certification Tutorial Series Automation Tools Playbooks – step-by-step guides for executing digital marketing through the customer lifecycle. 3 are available: Welcome series, Birthday email, and Customer Anniversary NOTE: Playbooks will no longer be supported from January 2019. They are featured in Journey Builder for quick …
Continue reading "Marketing Cloud Email Specialist Certification – Part 5 (Marketing Automation)"
This post is a part of the Marketing Cloud Email Specialist Certification Tutorial Series Email Sender Definitions Sender Profile: Specifies the ‘From’ information – From Name, From Email, Description of the Sender Delivery Profile: Specifies the IP Address the email is sending from, as well as configuring a standard Header and Footer profile Send Classification: …
Continue reading "Marketing Cloud Email Specialist Certification – Part 4 (Email Message Design)"
This post is a part of the Marketing Cloud Email Specialist Certification Tutorial Series Preview and Send Subscriber Preview in Content Builder allows you to view a single email, including dynamic content, A/B testing, and personalization. Brandon wants to use Subscriber Preview to see exactly what his email will look like to an individual subscriber …
Continue reading "Marketing Cloud Email Specialist Certification – Part 3 (Email Delivery)"
This post is a part of the Marketing Cloud Email Specialist Certification Tutorial Series Understand and Create Content Blocks In the world of digital marketing, content is typically characterized as either static or individualized. Static content does not change for any reason, for example, the company logo at the top of an email or social links at …
Continue reading "Marketing Cloud Email Specialist Certification – Part 2 (Content Creation)"
This post is a part of the Marketing Cloud Email Specialist Certification Tutorial Series Email Marketing Best Practices CAN-SPAM Requirements The CAN-SPAM act requires that Commercial emails, whose primary purpose is to deliver commercial content, meet the following criteria: Accurately identify the sender in the header information. Use a subject line that accurately represents the …
In my earlier post, I have written about how to prepare for Marketing Cloud Email Specialist Certification in which I explained how I passed the certification using free training guides, webinars, trailhead, online courses, and mock tests etc. It was well received and become the most commented post on this website by followers with lots of …
Continue reading "Marketing Cloud Email Specialist Certification Tutorial Series – Part 0"
SMS is a great way for companies to connect to their customers or leads and should be included in all communication strategies be it Sales, Service or Marketing. SMS has a 100% chance of reaching the customers compared to an email which often has to go through a lot of spam filters before reaching the …
Salesforce has signed a definitive agreement to acquire Rebel, a startup that develops interactive email services for businesses to enhance their direct marketing services - recipients of interactive emails can write reviews, shop, do quizzes and take other actions without leaving the messages to do so. Rebel Mail redefines what email can do. It brings web functionality into …
Continue reading "Salesforce + Rebel = Email Future Looks Promising"
With over 171,000 Salesforce professionals descending on San Francisco in late September, and around 3,000 informative and inspiring breakout sessions decorating the four-day convention, Dreamforce 2018 was officially the biggest Salesforce event of all time. Part of what makes Dreamforce the premier technology event of the year is that Salesforce often takes the opportunity to …
