shares about what he knows and does in Salesforce
Get certified as Salesforce Marketing Cloud Email Specialist, learning the concepts of Email Marketing and the Salesforce Marketing Cloud tool not just by visualizing but by actually looking at the tool as this course gives you the videos of Salesforce Marketing Cloud tool as well. I have created the course, my first time ever. The course covers all …
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THIS IS MY 100th BLOG POST! My Video Course on Email Specialist Certification https://www.udemy.com/salesforce-marketing-cloud-email-specialist-certification/?couponCode=INNERCIRCLE Practice Tests https://www.udemy.com/salesforce-marketing-cloud-email-specialist-dumps-practice-exams/?couponCode=INNERCIRCLE Use the above URLs to get a special discount. Coupon Code INNERCIRCLE is added to them. Last week, I passed Marketing Cloud Email Specialist Certification!! It is my 5th Salesforce certification, officially 4th now because Salesforce has removed the original Developer …
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Marketing Automation is a low key affair in Financial Services companies. Marketing automation allows financial companies to use customer data (of course with consent from customers) to deliver personalized engagements, develop a deeper understanding of customers’ needs, get ahead of their fellow competitors and more importantly maximize their marketing investment. Every financial company needs marketing: …
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Salesforce as a CRM tool handles all the customer data and the key customer relationship management using a wide range of out of the box features. But more often than not, the conversations with the customers like closing deals, resolving customer support cases, engaging with the new leads, investor relationships, team collaboration, etc happens outside …
Continue reading "Salesforce + Communication Platform as a Service = More Efficient"
In one of the most unexpected announcements, Salesforce has declared that it is the end of the road for Apex Triggers. In this unexpected statement, Salesforce said there are better alternatives for Apex Triggers like the out-of-the-box aka point-and-click features of Salesforce and they see no point in continuing with Apex triggers. They added features …
Until now, there is no concept of Dev or Production instance in Salesforce Marketing Cloud. With April 2019 release, Salesforce is introducing Deployment Manager in Marketing Cloud. You no longer need to manually recreate a journey in a new account or business unit. Instead, you can use the Deployment Manager to copy the design of …
The What, Why, and Hows of Lightning Web Components. What are Lightning Web Components? Salesforce introduced Lightning Web Components (LWC) in it’s latest Spring 19 release. Lightning web components are custom HTML elements built using HTML and modern JavaScript. It is based on Web Standard. It leverages custom elements, templates, shadow DOM, decorators, modules, and …
January Spring 19 Release Highlights - Lightning Developer Week 2019
The FREE Salesforce Certification Preparation webinars are back! These 1-day virtual courses are led by Salesforce Expert Certified Trailhead Academy instructors and are open to anyone! Attend one (or more!) webinars. Note the timings are in PST and EST timezones. Register for the one that suits your time. Preparing for your Salesforce Administrator Certification 02/11/19, 9am - 3pm PST [register] …
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This post is a part of the Marketing Cloud Email Specialist Certification Tutorial Series SFTP Marketing Cloud offers these advanced options for using FTP to import your large subscriber data files into a subscriber list: The basic FTP option allows you to upload files to our FTP site and import them through Marketing Cloud and …
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This post is a part of the Marketing Cloud Email Specialist Certification Tutorial Series Tracking and Reporting Basic tracking metrics are found on the Overview page. Detailed metrics are found when you drill down into a specific email. Any metrics on the overview tab can be exported and viewed in Browser or email to an …
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This post is a part of the Marketing Cloud Email Specialist Certification Tutorial Series Drag and Drop Segmentation Drag and Drop Segmentation works on both lists and data extensions. You can create random segments based on specific subscriber records or a particular percentage of subscriber records. You can also create criteria or rules based on …
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This post is a part of the Marketing Cloud Email Specialist Certification Tutorial Series Profile Centre and Subscription Centre Profile Centre – Allows a subscriber to update their personal information. When an attribute is built on a subscriber unless it is hidden the attribute will appear in the Profile Center. Ex: their home address, billing …
Continue reading "Marketing Cloud Email Specialist Certification – Part 7 (Subscriber Management)"
This post is a part of the Marketing Cloud Email Specialist Certification Tutorial Series List-Based Data Model Use the list model when: your lists contain 500,000 subscribers or less long term you prefer simplicity over performance you do not require fast import speed you plan to use a limited number of subscriber attributes you use …
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This post is a part of the Marketing Cloud Email Specialist Certification Tutorial Series Automation Tools Playbooks – step-by-step guides for executing digital marketing through the customer lifecycle. 3 are available: Welcome series, Birthday email, and Customer Anniversary NOTE: Playbooks will no longer be supported from January 2019. They are featured in Journey Builder for quick …
Continue reading "Marketing Cloud Email Specialist Certification – Part 5 (Marketing Automation)"
This post is a part of the Marketing Cloud Email Specialist Certification Tutorial Series Email Sender Definitions Sender Profile: Specifies the ‘From’ information – From Name, From Email, Description of the Sender Delivery Profile: Specifies the IP Address the email is sending from, as well as configuring a standard Header and Footer profile Send Classification: …
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This post is a part of the Marketing Cloud Email Specialist Certification Tutorial Series Preview and Send Subscriber Preview in Content Builder allows you to view a single email, including dynamic content, A/B testing, and personalization. Brandon wants to use Subscriber Preview to see exactly what his email will look like to an individual subscriber …
Continue reading "Marketing Cloud Email Specialist Certification – Part 3 (Email Delivery)"
This post is a part of the Marketing Cloud Email Specialist Certification Tutorial Series Understand and Create Content Blocks In the world of digital marketing, content is typically characterized as either static or individualized. Static content does not change for any reason, for example, the company logo at the top of an email or social links at …
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This post is a part of the Marketing Cloud Email Specialist Certification Tutorial Series Email Marketing Best Practices CAN-SPAM Requirements The CAN-SPAM act requires that Commercial emails, whose primary purpose is to deliver commercial content, meet the following criteria: Accurately identify the sender in the header information. Use a subject line that accurately represents the …
In my earlier post, I have written about how to prepare for Marketing Cloud Email Specialist Certification in which I explained how I passed the certification using free training guides, webinars, trailhead, online courses, and mock tests etc. It was well received and become the most commented post on this website by followers with lots of …
Continue reading "Marketing Cloud Email Specialist Certification Tutorial Series – Part 0"
SMS is a great way for companies to connect to their customers or leads and should be included in all communication strategies be it Sales, Service or Marketing. SMS has a 100% chance of reaching the customers compared to an email which often has to go through a lot of spam filters before reaching the …
