190 Replies to “How to Prepare for Marketing Cloud Email Specialist Certification”

  1. Help!

    Northern Trail Outfitters (NTO) wants to leverage Content Builder templates to streamline the email creation process. For its monthly email newsletter, NTO includes content specific to the company’s loyalty and non-loyalty members. How should NTO build the email?

    A. Create dynamic content with a SQL Query activity.
    B. Create a template-based email using dynamic content.
    C. Create multiple versions of the email for loyalty and non-loyalty members.
    D. Create a template and lock content In the template.

    Like

  2. Help!
    A company has set out to increase their subscriber base. They hired a team of marketing consultants to develop an acquisition plan backed by data. What are two effective methods to acquire new subscribers? Choose 2 answers

    A. Require customers to provide their email address when calling customer service.
    B. Create an in-store SMS campaign that offers a discount for opting in.
    C. Have customers opt in to email before they can shop online.
    D. Ask for an email address when a customer makes a purchase in-store.

    Like

  3. help!
    A marketing manager needs to evaluate two creative versions to determine which is more effective in increasing sales conversions and If this correlates to the version that receives the most clicks. Which two A/B test options should be used? Choose 2 answers

    A. The test administrator selects the desired audience test segment sizes.
    B. The test administrator manually selects the version to send tothe remainder.
    C. The system automatically sends the winning version to the remainder audience.
    D. The test administrator chooses which subscribers to place in each audience.

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  4. help!
    A marketer at Northern Trail Outfitters (NTO) has been tasked with growing its email subscriber audience. Which three best practices should the marketer keep in mind while trying to acquire new email subscribers? Choose 3 answers

    A. Tell customers why they want to receive NTO emails.
    B. Set expectations on send frequency and schedule.
    C. Automatically opt-in all new customers.
    D. Ask for detailed demographic information.
    E. Use explicit opt-in for any new web sign-ups.

    Like

  5. help!
    Northern Trail Outfitters (NTO) wants to ensure its emails are meeting subscriber expectations and enticing engagement. Which two best practices should NTO employ when sending email? Choose 2 answers

    A. Send generic content to appeal to all audiences.
    B. Send multiple emails a day to keep the brand top of mind.
    C. Set cadence expectations up front with subscribers.
    D. Use subscriber data to dynamically populate email content.

    Like

  6. help!

    A company has one million subscribers. The company has a Master data extension that contains information about its subscribers, such as Email Address, Physical Mailing Address, Phone Number, and Loyalty information. There are 40 fields in the data extension. The data is used for multiple daily email campaigns. How should the data be updated?

    A. A scheduled automation to import a file containing all of their subscribers.
    B. A scheduled automation to occur every 15 minutes to ensure the data is current.
    C. A file drop automation to execute an import every time a record is updated or added.
    D. A scheduled automation to import a nightly file of updated or changed records.

    Like

  7. help
    Which feature can be included in a content box? (Choose 3)

    A) Facebook Like
    B) Social Forward
    C) Content Detective
    D) Forward to a Friend
    E) Microsites

    Like

  8. When using a mobile-optimized template, what causes the mobile layout to display?

    A. The screen size of the device that is used to view the email
    B. The specific device that is used to view the email
    C. The email client detection tracking pixel
    D. A subscriber attribute that dictates a mobile layout preference

    A?

    Like

  9. A marketer needs to create an attribute named Gender that has a drop-down menu with appropriate values in the Profile Center. How can this be accomplished? (Choose 2)
    A.Create restricted values
    B.Select the attribute as required
    C.Select the data type as Text
    D.Set a custom maximum length of six

    A/B or A/C?

    Like

  10. hi,please help!

    Northern Trail Outfitters (NTO) would like to evaluate which email content customers click most frequently. The email team wants to track click behavior for all linked hero images using the naming convention “Hero_CTA.” Which two different methods would ensure click behavior on these images if tracked with this naming convention? Choose 2 answers

    A. Include Hero_CTA1 In the filename for each Hero Image.
    B. Add “Hero_CTAn to the Tracking Alias field for each link.
    C. Include an alias attribute in each anchor tag and populate it with “Hero_CTA.”
    D. Include “Hero_CTA” in the Link Tooltip field for each link.

    Like

  11. HI
    can u help me answer the question?
    A marketing team has switched from the Classic Editor to Content Builder in Email Studio. All images, content blocks, and emails were saved in one folder. How should these saved items be found in Content Builder?

    A. Create folders and move content
    B. Filter based on content type
    C. Add tags to each piece of content
    D. Rename content to be alphabetical

    Like

  12. Hi again,

    I found another one :

    Northern Trail Outfitters is using a Smart Capture form on a CloudPage to capture contest registrations in a data extension. Corporate has requested a nightly file with all registrants in this data extension be sent daily from Marketing Cloud to an external SFTP.
    Which automation configuration should be used to achieve this? 

    A. Schedule Starting Source > SQL Query Activity > File Transfer Activity
    B. Schedule Starting Source > Data Extract Activity > File Transfer Activity 
    C. File Drop Starting Source > SQL Query Activity > File Transfer Activity
    D. File Drop Starting Source > Data Extract Activity > File Transfer Activity

    I would say A !

    Like

    1. I believe it should be B. You are not extracting from multiple sources, or doing any filtering, so an SQL Query should not be necessary. You are extracting all data from the data extension at a scheduled time, therefore it should be Schedule Starting Source > Data Extract > File Transfer

      In real world ideally you would put a verification step between data extract and file transfer as well to confirm the expected number of records was extracted.

      Like

  13. A 15-person management team wants to review test emails built in Email Studio prior to live deployment based on content that is personalized for them, but is clearly noted as a test email. What is the safest, most effective way for a marketer to accomplish this task without compromising the email content?

    A. Create a data extension composed of the management team, create a User-Initiated Send Definition, select the email, prepend “Test” to the Subject, select the data extension, and send the email.
    B. Find each individual with Subscriber Preview and Test Send to each individual Recipient.
    C. Create a list composed of the management team, prepend “Test” to the Subject, and use the Send Flow to send the email to the list.
    D. Create a Test data extension composed of the management team and Test Send to the Test data
    extension.

    I would say D !

    Like

  14. Great indeed it is clear 🙂

    Northern Trail Outfitters (NTO) would like to target members who recently received and opened any promotional email with the subject line “NTO Spring Sale.” What feature should be used to target these members?

    A. SQL Query Activity
    B. Email Send Report
    C. Engagement Split
    D. Group Refresh

    I would say B

    Like

    1. This is a tricky one. If you read the question again, it says “…any promotional email with a specific subject line”. It could be multiple emails.
      So, you need a SQL Query activity to query data views to get the subscribers from multiple emails. While Email Send Report gives that data, but you can only export that data and do nothing else directly where as with SQL Query Activity, you can add an email step following it to target them immediately.

      P.S additional questions, start in a new comment thread pls. Thanks

      Like

  15. Hi,

    I am preparing the certification and I cannot find the correct answer for this question. Could you help me please ?

    As part of a daily shipping notification automation, Northern Trail Outfitters needs to join data from the Shipping data extension and the Purchase data extension.
    What activity is designed to address this scenario? 

    A. Group Refresh
    B. Filter Activity
    C. File Transfer Activity 
    D. SQL Query Activity

    I would say D as we have to join two data extensions.

    Thanks

    Like

      1. Thanks a lot !!
        I have also some other questions if possible 🙂
        A marketer is building a highly personalized email that is sent daily to one million subscribers. The data needed for the email is located in several extensions.
        What feature should the marketer use to merge the data into a single data extension to improve sending.

        A. Profile Management
        B. Data Filters
        C. File Triggers
        D. SQL Query Activities

        I would say D also for same reason 🙂 but I was hesitating with the B

        Like

          1. Very clear ! thanks a lot ! I will pass on next week the exam 🙂
            The last one I have is this one:

            A national public university distributed a newsletter to alumni, students, faculty, and prospective students. The university´s marketing team wants to see the results of the email campaign.
            Which two items of information and data about the performance of an individual send can be exported from Tracking in Email Studio?
            (Choose 2 answers)

            A. Images showing how the email rendered on different devices
            B. Number of clicks from mobile devices
            C. Performance data on the Overview tab
            D. Subscribers who click on a specific link

            I would say B and D.
            I hesitate to choose C rather than B but I found it too general

            Thanks in advance

            Like

                  1. Ok thanks, The first one is:

                    1- A customer has a Send Log they are using to track the email addresses that were sent to, date and time of the send, and the name of the email sent for reporting purposes. Per best practice, the customer stores 30 days of data in their Send Log and then archives the data into another data extension that holds data for one year.
                    Which activity should be used to achieve the backup automatically?

                    A. Filter
                    B. Data Extract
                    C. Import File
                    D. SQL QuerY

                    I would say B or D but I am not very sure.

                    Like

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