How To Segment Your Audience On Salesforce Marketing Cloud

Learn to Segment Your Audience On Salesforce Marketing Cloud with Data filters, sql queries and other external drag and drop tool.

Salesforce Marketing Cloud Deployment

The topic of deployment in Salesforce Marketing Cloud (SFMC) is interesting because there are no Sandbox instances in Marketing Cloud.  No Dev, QA, Prod instances to think about deployments.  Instead, they got Business Units (BUs).  Don't confuse a BU with a Sandbox.  Business Unit is completely different from a Sandbox.  BU is NOT a Sandbox …

Best Method to Integrate WhatsApp with Salesforce

I was looking at various options available to integrate WhatsApp with Salesforce for one of the requirements in my projects.  In this article, I will be sharing my findings with pros and cons for each method and also the best solution out there in the market. Basically, there are 2 ways to integrate WhatsApp (in …

Salesforce + Communication Platform as a Service = More Efficient

Salesforce as a CRM tool handles all the customer data and the key customer relationship management using a wide range of out of the box features.  But more often than not, the conversations with the customers like closing deals, resolving customer support cases, engaging with the new leads, investor relationships, team collaboration, etc happens outside …

Trailhead – Free Certification Preparation Webinars November 2020!

All webinar attendees will receive a coupon code for a $70 or $100 DISCOUNT. The FREE Salesforce Certification Preparation webinars are back! 

Send and Receive SMS within Salesforce

SMS is a great way for companies to connect to their customers or leads and should be included in all communication strategies be it Sales, Service or Marketing.  SMS has a 100% chance of reaching the customers compared to an email which often has to go through a lot of spam filters before reaching the …

Salesforce + Rebel = Email Future Looks Promising

Salesforce has signed a definitive agreement to acquire Rebel, a startup that develops interactive email services for businesses to enhance their direct marketing services -  recipients of interactive emails can write reviews, shop, do quizzes and take other actions without leaving the messages to do so. Rebel Mail redefines what email can do.  It brings web functionality into …

Marketing Cloud Consultant Certification Preparation – Part 1 (Introduction)

I have cleared the Marketing Cloud Consultant Certification! Woohoo!! I have been working on Marketing Cloud for a year when I took this.  The hands-on experience and the experience of working with different clients definitely helped in clearing the certification. Here's a video course on Marketing Cloud Consultant Certification that I made - Marketing Cloud Consultant …

Hyderabad Trailblazin’ 2018 Round Up in Photos & Videos

I have organized and attended many Salesforce developer events in Singapore but in June'18 I have attended my first Indian Salesforce community event - Hyderabad Trailblazin'.  (I was selected as a Speaker too)  It was a huge event, the first of its kind in Hyderabad, attended by big personalities of Salesforce community not just from …