Salesforce Marketing Cloud (SFMC) online courses that help you learn the concepts of Marketing Cloud tool and most importantly prepare you to take the Marketing Cloud certification exams with confidence.
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Marketing Cloud Administrator Certification Preparation
Launched Salesforce Marketing Cloud (SFMC) Administrator certification on Udemy - topics explained with videos. Become Salesforce Certified Professional.
Salesforce Marketing Cloud Interview Questions & Answers
Latest salesforce marketing cloud interview questions & answers.
Switching to Salesforce Technology? Join #Journey2Salesforce
Journey2Salesforce is a career development program designed to provide participants with training in Salesforce-related skills.
From beginner to professional: Learn Salesforce from scratch
Recently, I shared with you my first article (Admin to Developer : 3 steps to take) which I contributed to Mason Frank’s ‘Ask the Expert’ series. Following its success, I've written another article for them - how to become a Salesforce Professional from beginner. From beginner to professional: how to learn Salesforce from scratch By Manish …
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Salesforce Administrator to Developer: 3 Steps To Take
I recently had the opportunity to write an article for the Mason Frank blog. Here’s a quick summary below and link to read the full article! From Salesforce Administrator to Developer: 3 steps you need to take Becoming a Salesforce Developer can be a daunting prospect, but the progression route from an admin to a developer …
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Video Course – Salesforce Marketing Cloud Email Specialist
Get certified as Salesforce Marketing Cloud Email Specialist, learning the concepts of Email Marketing and the Salesforce Marketing Cloud tool not just by visualizing but by actually looking at the tool as this course gives you the videos of the Salesforce Marketing Cloud tool as well. I have created the course, my first time ever. The course covers …
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Trailhead – Free Certification Preparation Webinars November 2020!
All webinar attendees will receive a coupon code for a $70 or $100 DISCOUNT. The FREE Salesforce Certification Preparation webinars are back!
Marketing Cloud Email Specialist Certification – Part 10 (FTP Guide)
This post is a part of the Marketing Cloud Email Specialist Certification Tutorial Series SFTP Marketing Cloud offers these advanced options for using FTP to import your large subscriber data files into a subscriber list: The basic FTP option allows you to upload files to our FTP site and import them through Marketing Cloud and …
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Marketing Cloud Email Specialist Certification – Part 9 (Tracking & Reporting)
This post is a part of the Marketing Cloud Email Specialist Certification Tutorial Series Tracking and Reporting Basic tracking metrics are found on the Overview page. Detailed metrics are found when you drill down into a specific email. Any metrics on the overview tab can be exported and viewed in Browser or email to an …
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Marketing Cloud Email Specialist Certification – Part 8 (Data Segmentation)
This post is a part of the Marketing Cloud Email Specialist Certification Tutorial Series Drag and Drop Segmentation Drag and Drop Segmentation works on both lists and data extensions. You can create random segments based on specific subscriber records or a particular percentage of subscriber records. You can also create criteria or rules based on …
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Marketing Cloud Email Specialist Certification – Part 7 (Subscriber Management)
This post is a part of the Marketing Cloud Email Specialist Certification Tutorial Series Profile Centre and Subscription Centre Profile Centre – Allows a subscriber to update their personal information. When an attribute is built on a subscriber unless it is hidden the attribute will appear in the Profile Center. Ex: their home address, billing …
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Marketing Cloud Email Specialist Certification – Part 6 (Data Management)
This post is a part of the Marketing Cloud Email Specialist Certification Tutorial Series List-Based Data Model Use the list model when: your lists contain 500,000 subscribers or less long term you prefer simplicity over performance you do not require fast import speed you plan to use a limited number of subscriber attributes you use …
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Marketing Cloud Email Specialist Certification – Part 5 (Marketing Automation)
This post is a part of the Marketing Cloud Email Specialist Certification Tutorial Series Automation Tools Playbooks – step-by-step guides for executing digital marketing through the customer lifecycle. 3 are available: Welcome series, Birthday email, and Customer Anniversary NOTE: Playbooks will no longer be supported from January 2019. They are featured in Journey Builder for quick …
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Marketing Cloud Email Specialist Certification – Part 4 (Email Message Design)
This post is a part of the Marketing Cloud Email Specialist Certification Tutorial Series Email Sender Definitions Sender Profile: Specifies the ‘From’ information – From Name, From Email, Description of the Sender Delivery Profile: Specifies the IP Address the email is sending from, as well as configuring a standard Header and Footer profile Send Classification: …
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Marketing Cloud Email Specialist Certification – Part 3 (Email Delivery)
This post is a part of the Marketing Cloud Email Specialist Certification Tutorial Series Preview and Send Subscriber Preview in Content Builder allows you to view a single email, including dynamic content, A/B testing, and personalization. Brandon wants to use Subscriber Preview to see exactly what his email will look like to an individual subscriber …
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Marketing Cloud Email Specialist Certification – Part 2 (Content Creation)
This post is a part of the Marketing Cloud Email Specialist Certification Tutorial Series Understand and Create Content Blocks In the world of digital marketing, content is typically characterized as either static or individualized. Static content does not change for any reason, for example, the company logo at the top of an email or social links at …
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Marketing Cloud Email Specialist Certification – Part 1 (Email Marketing Best Practices)
This post is a part of the Marketing Cloud Email Specialist Certification Tutorial Series Email Marketing Best Practices CAN-SPAM Requirements The CAN-SPAM act requires that Commercial emails, whose primary purpose is to deliver commercial content, meet the following criteria: Accurately identify the sender in the header information. Use a subject line that accurately represents the …
Marketing Cloud Email Specialist Certification Tutorial Series – Part 0
In my earlier post, I have written about how to prepare for Marketing Cloud Email Specialist Certification in which I explained how I passed the certification using free training guides, webinars, trailhead, online courses, and mock tests etc. It was well received and become the most commented post on this website by followers with lots of …
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Marketing Cloud Consultant Certification Preparation – Part 1 (Introduction)
I have cleared the Marketing Cloud Consultant Certification! Woohoo!! I have been working on Marketing Cloud for a year when I took this. The hands-on experience and the experience of working with different clients definitely helped in clearing the certification. Here's a video course on Marketing Cloud Consultant Certification that I made - Marketing Cloud Consultant …
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