shares about what he knows and does in Salesforce
The topic of deployment in Salesforce Marketing Cloud (SFMC) is interesting because there are no Sandbox instances in Marketing Cloud. No Dev, QA, Prod instances to think about deployments. Instead, they got Business Units (BUs). Don't confuse a BU with a Sandbox. Business Unit is completely different from a Sandbox. BU is NOT a Sandbox …
Marketing Automation is a low key affair in Financial Services companies. Marketing automation allows financial companies to use customer data (of course with consent from customers) to deliver personalized engagements, develop a deeper understanding of customers’ needs, get ahead of their fellow competitors and more importantly maximize their marketing investment. Every financial company needs marketing: …
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This post is a part of the Marketing Cloud Email Specialist Certification Tutorial Series SFTP Marketing Cloud offers these advanced options for using FTP to import your large subscriber data files into a subscriber list: The basic FTP option allows you to upload files to our FTP site and import them through Marketing Cloud and …
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This post is a part of the Marketing Cloud Email Specialist Certification Tutorial Series Tracking and Reporting Basic tracking metrics are found on the Overview page. Detailed metrics are found when you drill down into a specific email. Any metrics on the overview tab can be exported and viewed in Browser or email to an …
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This post is a part of the Marketing Cloud Email Specialist Certification Tutorial Series Drag and Drop Segmentation Drag and Drop Segmentation works on both lists and data extensions. You can create random segments based on specific subscriber records or a particular percentage of subscriber records. You can also create criteria or rules based on …
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This post is a part of the Marketing Cloud Email Specialist Certification Tutorial Series Profile Centre and Subscription Centre Profile Centre – Allows a subscriber to update their personal information. When an attribute is built on a subscriber unless it is hidden the attribute will appear in the Profile Center. Ex: their home address, billing …
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This post is a part of the Marketing Cloud Email Specialist Certification Tutorial Series List-Based Data Model Use the list model when: your lists contain 500,000 subscribers or less long term you prefer simplicity over performance you do not require fast import speed you plan to use a limited number of subscriber attributes you use …
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This post is a part of the Marketing Cloud Email Specialist Certification Tutorial Series Automation Tools Playbooks – step-by-step guides for executing digital marketing through the customer lifecycle. 3 are available: Welcome series, Birthday email, and Customer Anniversary NOTE: Playbooks will no longer be supported from January 2019. They are featured in Journey Builder for quick …
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This post is a part of the Marketing Cloud Email Specialist Certification Tutorial Series Email Sender Definitions Sender Profile: Specifies the ‘From’ information – From Name, From Email, Description of the Sender Delivery Profile: Specifies the IP Address the email is sending from, as well as configuring a standard Header and Footer profile Send Classification: …
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This post is a part of the Marketing Cloud Email Specialist Certification Tutorial Series Preview and Send Subscriber Preview in Content Builder allows you to view a single email, including dynamic content, A/B testing, and personalization. Brandon wants to use Subscriber Preview to see exactly what his email will look like to an individual subscriber …
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This post is a part of the Marketing Cloud Email Specialist Certification Tutorial Series Understand and Create Content Blocks In the world of digital marketing, content is typically characterized as either static or individualized. Static content does not change for any reason, for example, the company logo at the top of an email or social links at …
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This post is a part of the Marketing Cloud Email Specialist Certification Tutorial Series Email Marketing Best Practices CAN-SPAM Requirements The CAN-SPAM act requires that Commercial emails, whose primary purpose is to deliver commercial content, meet the following criteria: Accurately identify the sender in the header information. Use a subject line that accurately represents the …
In my earlier post, I have written about how to prepare for Marketing Cloud Email Specialist Certification in which I explained how I passed the certification using free training guides, webinars, trailhead, online courses, and mock tests etc. It was well received and become the most commented post on this website by followers with lots of …
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THIS IS MY 100th BLOG POST! My Video Course on Email Specialist Certification My Video Course on Email Specialist Certification Marketing Cloud Consultant Certification Video Course Marketing Cloud Consultant Certification Video Course Use the above URLs to get a special discount. Last week, I passed the Marketing Cloud Email Specialist Certification!! It is my 5th Salesforce certification, officially …
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