Salesforce Administrator to Developer: 3 Steps To Take

I recently had the opportunity to write an article for the Mason Frank blog. Here’s a quick summary below and link to read the full article! From Salesforce Administrator to Developer: 3 steps you need to take Becoming a Salesforce Developer can be a daunting prospect, but the progression route from an admin to a developer …

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Benefits of Marketing Automation in Financial Services Companies

Marketing Automation is a low key affair in Financial Services companies.  Marketing automation allows financial companies to use customer data (of course with consent from customers) to deliver personalized engagements, develop a deeper understanding of customers’ needs, get ahead of their fellow competitors and more importantly maximize their marketing investment.  Every financial company needs marketing: …

Deployment in Salesforce Marketing Cloud

Until now, there is no concept of Dev or Production instance in Salesforce Marketing Cloud.  With April 2019 release, Salesforce is introducing Deployment Manager in Marketing Cloud. You no longer need to manually recreate a journey in a new account or business unit. Instead, you can use the Deployment Manager to copy the design of …

Lightning Web Components

The What, Why, and Hows of Lightning Web Components. What are Lightning Web Components? Salesforce introduced Lightning Web Components (LWC) in it’s latest Spring 19 release.  Lightning web components are custom HTML elements built using HTML and modern JavaScript.  It is based on Web Standard. It leverages custom elements, templates, shadow DOM, decorators, modules, and …

Spring 19 Release Highlights

January Spring 19 Release Highlights - Lightning Developer Week 2019

Trailhead – Free Certification Prep Webinars (Jan-Feb 2019)!

The FREE Salesforce Certification Preparation webinars are back!  These 1-day virtual courses are led by Salesforce Expert Certified Trailhead Academy instructors and are open to anyone! Attend one (or more!) webinars. Note the timings are in PST and EST timezones.  Register for the one that suits your time. Preparing for your Salesforce Administrator Certification 02/11/19, 9am - 3pm PST [register] …

Send and Receive SMS within Salesforce

SMS is a great way for companies to connect to their customers or leads and should be included in all communication strategies be it Sales, Service or Marketing.  SMS has a 100% chance of reaching the customers compared to an email which often has to go through a lot of spam filters before reaching the …

Salesforce + Rebel = Email Future Looks Promising

Salesforce has signed a definitive agreement to acquire Rebel, a startup that develops interactive email services for businesses to enhance their direct marketing services -  recipients of interactive emails can write reviews, shop, do quizzes and take other actions without leaving the messages to do so. Rebel Mail redefines what email can do.  It brings web functionality into …

Highlights of Dreamforce 2018

With over 171,000 Salesforce professionals descending on San Francisco in late September, and around 3,000 informative and inspiring breakout sessions decorating the four-day convention, Dreamforce 2018 was officially the biggest Salesforce event of all time. Part of what makes Dreamforce the premier technology event of the year is that Salesforce often takes the opportunity to …