Certification Preparation

January 30, 2019

Trailhead – Free Certification Prep Webinars (Jan-Feb 2019)!

The FREE Salesforce Certification Preparation webinars are back! These 1-day virtual courses are led by Salesforce Expert Certified Trailhead Academy instructors and are open to anyone! Attend one (or more!) webinars. Note the timings are in PST and EST timezones. Register for the one that suits your time. Preparing for your Salesforce Administrator Certification 02/11/19, 9am - 3pm PST [register] …

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Marketing Cloud Email Specialist Certification – Part 10 (FTP Guide)

This post is a part of the Marketing Cloud Email Specialist Certification Tutorial Series SFTP Marketing Cloud offers these advanced options for using FTP to import your large subscriber data files into a subscriber list: The basic FTP option allows you to upload files to our FTP site and import them through Marketing Cloud and …

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December 2, 2018December 9, 2018

Marketing Cloud Email Specialist Certification – Part 9 (Tracking & Reporting)

This post is a part of the Marketing Cloud Email Specialist Certification Tutorial Series Tracking and Reporting Basic tracking metrics are found on the Overview page. Detailed metrics are found when you drill down into a specific email. Any metrics on the overview tab can be exported and viewed in Browser or email to an …

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December 2, 2018December 9, 2018

Marketing Cloud Email Specialist Certification – Part 8 (Data Segmentation)

This post is a part of the Marketing Cloud Email Specialist Certification Tutorial Series Drag and Drop Segmentation Drag and Drop Segmentation works on both lists and data extensions. You can create random segments based on specific subscriber records or a particular percentage of subscriber records. You can also create criteria or rules based on …

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December 2, 2018December 9, 2018

Marketing Cloud Email Specialist Certification – Part 7 (Subscriber Management)

This post is a part of the Marketing Cloud Email Specialist Certification Tutorial Series Profile Centre and Subscription Centre Profile Centre – Allows a subscriber to update their personal information. When an attribute is built on a subscriber unless it is hidden the attribute will appear in the Profile Center. Ex: their home address, billing …

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December 2, 2018December 9, 2018

Marketing Cloud Email Specialist Certification – Part 6 (Data Management)

This post is a part of the Marketing Cloud Email Specialist Certification Tutorial Series List-Based Data Model Use the list model when: your lists contain 500,000 subscribers or less long term you prefer simplicity over performance you do not require fast import speed you plan to use a limited number of subscriber attributes you use …

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December 2, 2018December 9, 2018

Marketing Cloud Email Specialist Certification – Part 5 (Marketing Automation)

This post is a part of the Marketing Cloud Email Specialist Certification Tutorial Series Automation Tools Playbooks – step-by-step guides for executing digital marketing through the customer lifecycle. 3 are available: Welcome series, Birthday email, and Customer Anniversary NOTE: Playbooks will no longer be supported from January 2019. They are featured in Journey Builder for quick …

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December 2, 2018December 9, 2018

Marketing Cloud Email Specialist Certification – Part 4 (Email Message Design)

This post is a part of the Marketing Cloud Email Specialist Certification Tutorial Series Email Sender Definitions Sender Profile: Specifies the ‘From’ information – From Name, From Email, Description of the Sender Delivery Profile: Specifies the IP Address the email is sending from, as well as configuring a standard Header and Footer profile Send Classification: …

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December 2, 2018December 9, 2018

Marketing Cloud Email Specialist Certification – Part 3 (Email Delivery)

This post is a part of the Marketing Cloud Email Specialist Certification Tutorial Series Preview and Send Subscriber Preview in Content Builder allows you to view a single email, including dynamic content, A/B testing, and personalization. Brandon wants to use Subscriber Preview to see exactly what his email will look like to an individual subscriber …

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December 2, 2018December 9, 2018

Marketing Cloud Email Specialist Certification – Part 2 (Content Creation)

This post is a part of the Marketing Cloud Email Specialist Certification Tutorial Series Understand and Create Content Blocks In the world of digital marketing, content is typically characterized as either static or individualized. Static content does not change for any reason, for example, the company logo at the top of an email or social links at …

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December 2, 2018December 9, 2018

Marketing Cloud Email Specialist Certification – Part 1 (Email Marketing Best Practices)

This post is a part of the Marketing Cloud Email Specialist Certification Tutorial Series Email Marketing Best Practices CAN-SPAM Requirements The CAN-SPAM act requires that Commercial emails, whose primary purpose is to deliver commercial content, meet the following criteria: Accurately identify the sender in the header information. Use a subject line that accurately represents the …

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December 2, 2018March 23, 2019

Marketing Cloud Email Specialist Certification Tutorial Series – Part 0

In my earlier post, I have written about how to prepare for Marketing Cloud Email Specialist Certification in which I explained how I passed the certification using free training guides, webinars, trailhead, online courses, and mock tests etc. It was well received and become the most commented post on this website by followers with lots of …

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March 27, 2018March 30, 2018

Google Analytics Certification

I celebrated the "Salesforce-Google" strategic partnership announcement with this Google Analytics Certification! Do you want to get this free certification as well? It is easy, read on! https://twitter.com/sfdcFanBoy/status/932205773899186176 Google Analytics Individual Qualification The Google Analytics Individual Qualification (GAIQ) covers basic and advanced Google Analytics concepts. This includes planning and principles; implementation and data collection; configuration …

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January 25, 2018January 25, 2018

Path to Platform Developer II

The path to Platform Developer II certification has changed and it now consists of two parts: A multiple-choice exam in Webassessor (similar to other certifications) AND 4 Trailhead Superbadges. All four of the Superbadges are available today on Trailhead: Apex Specialist, Data Integration Specialist, Lightning Component Framework Specialist, and Advanced Apex Specialist Why Change Before the trailhead Superbadges, …

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November 8, 2017May 14, 2019

How to Prepare for Marketing Cloud Email Specialist Certification

THIS IS MY 100th BLOG POST! My Video Course on Email Specialist Certification https://www.udemy.com/salesforce-marketing-cloud-email-specialist-certification/?couponCode=INNERCIRCLE Practice Tests https://www.udemy.com/salesforce-marketing-cloud-email-specialist-dumps-practice-exams/?couponCode=INNERCIRCLE Use the above URLs to get a special discount. Coupon Code INNERCIRCLE is added to them. Last week, I passed Marketing Cloud Email Specialist Certification!! It is my 5th Salesforce certification, officially 4th now because Salesforce has removed the original Developer …

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November 7, 2017September 4, 2018

Free Certification Preparation Webinars by Salesforce – September 2018!

Free Certification Preparation Webinars by Salesforce. New schedules are here - September 2018!

October 5, 2017March 5, 2018

Salesforce Certified Platform App Builder – Summer ’17 Release Exam

Salesforce Certified Platform Developer 1 Maintenance Release Exam Summer 17 Question and Answers

July 14, 2017December 25, 2017

Protected: PRIVATE – Salesforce Certification Preparation

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May 31, 2017June 23, 2017

Practice Exam – Sales Cloud Consultant Certification

Here is the latest Practice Exam (2017) from the Certification Prep Webinar Series conducted by Salesforce University for the Sales Cloud Consultant certification. You will not find these slides anywhere (unless you take the classroom sessions). The slides have been made Private. To get the access and continue learning, you can register for future Webinars using the link provided …

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May 31, 2017June 23, 2017

Sales Cloud Consultant Certification Preparation Slides

Here are the slides from the Certification Prep Webinar Series conducted by Salesforce University for the Sales Cloud Consultant certification. You will not find these slides anywhere. This was delivered by Salesforce Certified Instructors. The slides explain in detail each of the topics that are required for clearing the certificate. The slides have been made Private. To get the access …

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