Google Analytics Certification

I celebrated the  SalesforceGoogle” strategic partnership announcement with this Google Analytics Certification!   Do you want to get this free certification as well?  It is easy, read on!


Google Analytics Individual Qualification

The Google Analytics Individual Qualification (GAIQ) covers basic and advanced Google Analytics concepts. This includes planning and principles; implementation and data collection; configuration and administration; conversion and attribution; and reports, metrics, and dimensions.

Exam Fee

  • Fee? It’s Free.  Yes, Free.


  • The Google Analytics assessment consists of 70 questions and takes 90 minutes to complete. 70 questions in 90 minutes!
  • This is a timed assessment.  Submit your answers before time is up to avoid an automatic failure.
  • There’s a timer that will start to count down when you begin the assessment. You won’t be able to pause the timer once it starts. If you leave the assessment — for example, if you close your browser or your computer shuts down — the timer will immediately expire.

Retaking the Assessment

  • If you don’t pass the assessment, you can retake it in 1 day.  Free again.

Passing Score

  • You’ll need a score of 80% or higher to pass.
  • If the timer runs out before you’ve answered enough questions correctly, you won’t pass

Certification Expiry

  • Unlike Salesforce certification, this certification expires after 18 months (1 and half year) from the date of clearing it.  After 18 months, you need to retake the exam to keep your individual qualification current.


To prepare for the assessment, you should take the following free online Analytics Academy courses offered by Google:

  • Google Analytics for Beginners
  • Advanced Google Analytics
Google Analytics for Beginners
Google Analytics for Beginners shows new users how to create an account, implement tracking code, and set up data filters. You’ll learn how to navigate the Google Analytics interface and reports, and set up dashboards and shortcuts. The course will also demonstrate how to analyze basic Audience, Acquisition, and Behavior reports, and set up goals and campaign tracking.
Launch: Google Analytics for Beginners Course (You need to login to your Gmail account)
Advanced Google Analytics
Advanced Google Analytics walks you through how data gets collected and processed into readable reports. You’ll learn how to use configurations like Custom Dimensions, Custom Metrics, and Event Tracking to collect data specific to your business. The course will also demonstrate more advanced analysis techniques using segmentation, channel reports, audience reports, and custom reports, as well as marketing strategies like remarketing and Dynamic Remarketing that show ads to customers who have visited your website.
Launch: Advanced Google Analytics Course (You need to login to your Gmail account)


Salesforce Trailhead also launched 2 learning modules for Google Analytics.  From the exam perspective though it doesn’t cover everything that is required.

Here’s is the trail –  Understand Your Web Users with Google Analytics


Ready to take the exam and test your knowledge of digital analytics best practices and the Google Analytics platform?

Launch: (You need to login to your Gmail account)

All The Best

There are mock tests available on youtube.  Check those if you feel you are not ready.  All the best.  Do come back and share your success with the community.  Comment below to ask me any questions.


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