Tag: Salesforce.com

This post is a part of the Marketing Cloud Email Specialist Certification Tutorial Series  SFTP Marketing Cloud offers these advanced options for using FTP to import your large subscriber data files into a subscriber list:  The basic FTP option allows you to upload files to our FTP site and import them through Marketing Cloud and …

Continue reading "Marketing Cloud Email Specialist Certification – Part 10 (FTP Guide)"

This post is a part of the Marketing Cloud Email Specialist Certification Tutorial Series  Tracking and Reporting Basic tracking metrics are found on the Overview page. Detailed metrics are found when you drill down into a specific email. Any metrics on the overview tab can be exported and viewed in Browser or email to an …

Continue reading "Marketing Cloud Email Specialist Certification – Part 9 (Tracking & Reporting)"

This post is a part of the Marketing Cloud Email Specialist Certification Tutorial Series  Drag and Drop Segmentation Drag and Drop Segmentation works on both lists and data extensions. You can create random segments based on specific subscriber records or a particular percentage of subscriber records. You can also create criteria or rules based on …

Continue reading "Marketing Cloud Email Specialist Certification – Part 8 (Data Segmentation)"

This post is a part of the Marketing Cloud Email Specialist Certification Tutorial Series  Profile Centre and Subscription Centre Profile Centre – Allows a subscriber to update their personal information. When an attribute is built on a subscriber unless it is hidden the attribute will appear in the Profile Center. Ex: their home address, billing …

Continue reading "Marketing Cloud Email Specialist Certification – Part 7 (Subscriber Management)"

This post is a part of the Marketing Cloud Email Specialist Certification Tutorial Series  List-Based Data Model Use the list model when: your lists contain 500,000 subscribers or less long term you prefer simplicity over performance you do not require fast import speed you plan to use a limited number of subscriber attributes you use …

Continue reading "Marketing Cloud Email Specialist Certification – Part 6 (Data Management)"

This post is a part of the Marketing Cloud Email Specialist Certification Tutorial Series  Automation Tools Playbooks – step-by-step guides for executing digital marketing through the customer lifecycle. 3 are available: Welcome series, Birthday email, and Customer Anniversary NOTE: Playbooks will no longer be supported from January 2019. They are featured in Journey Builder for quick …

Continue reading "Marketing Cloud Email Specialist Certification – Part 5 (Marketing Automation)"

This post is a part of the Marketing Cloud Email Specialist Certification Tutorial Series  Email Sender Definitions Sender Profile: Specifies the ‘From’ information – From Name, From Email, Description of the Sender Delivery Profile: Specifies the IP Address the email is sending from, as well as configuring a standard Header and Footer profile Send Classification: …

Continue reading "Marketing Cloud Email Specialist Certification – Part 4 (Email Message Design)"

This post is a part of the Marketing Cloud Email Specialist Certification Tutorial Series  Preview and Send Subscriber Preview in Content Builder allows you to view a single email, including dynamic content, A/B testing, and personalization. Brandon wants to use Subscriber Preview to see exactly what his email will look like to an individual subscriber …

Continue reading "Marketing Cloud Email Specialist Certification – Part 3 (Email Delivery)"

This post is a part of the Marketing Cloud Email Specialist Certification Tutorial Series  Understand and Create Content Blocks In the world of digital marketing, content is typically characterized as either static or individualized. Static content does not change for any reason, for example, the company logo at the top of an email or social links at …

Continue reading "Marketing Cloud Email Specialist Certification – Part 2 (Content Creation)"

This post is a part of the Marketing Cloud Email Specialist Certification Tutorial Series  Email Marketing Best Practices CAN-SPAM Requirements The CAN-SPAM act requires that Commercial emails, whose primary purpose is to deliver commercial content, meet the following criteria: Accurately identify the sender in the header information. Use a subject line that accurately represents the …

Continue reading "Marketing Cloud Email Specialist Certification – Part 1 (Email Marketing Best Practices)"

In my earlier post, I have written about how to prepare for Marketing Cloud Email Specialist Certification in which I explained how I passed the certification using free training guides, webinars, trailhead, online courses, and mock tests etc. It was well received and become the most commented post on this website by followers with lots of …

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