Dreamforce 2016, the Salesforce’s Largest Annual Conference to be held in October, will unveil a product called Salesforce Einstein!  Benioff announces a big product or two every year at Dreamforce, but Einstein is something different.

“If this is not the next big thing, I don’t know what is,”

says Marc Benioff, the CEO of the world’s fourth-biggest enterprise software company.

Einstein will integrate Artificial Intelligence (AI)  into almost all of Salesforce’s products, injecting predictive suggestion and insights into service, marketing and sales, as well as its newest efforts in collaboration and commerce.

As such, Benioff tells his executives, Einstein won’t just slot in as another “cloud” for them to sell. Instead, Einstein will serve as a new nerve system across the entire business. “We are going to catch our competitors by surprise.”

Source: Forbes Interview

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