Until now, there is no concept of Dev or Production instance in Salesforce Marketing Cloud. With April 2019 release, Salesforce is introducing Deployment Manager in Marketing Cloud. You no longer need to manually recreate a journey in a new account or business unit. Instead, you can use the Deployment Manager to copy the design of …
Lightning Web Components
The What, Why, and Hows of Lightning Web Components. What are Lightning Web Components? Salesforce introduced Lightning Web Components (LWC) in it’s latest Spring 19 release. Lightning web components are custom HTML elements built using HTML and modern JavaScript. It is based on Web Standard. It leverages custom elements, templates, shadow DOM, decorators, modules, and …
Marketing Cloud Email Specialist Certification – Part 10 (FTP Guide)
This post is a part of the Marketing Cloud Email Specialist Certification Tutorial Series SFTP Marketing Cloud offers these advanced options for using FTP to import your large subscriber data files into a subscriber list: The basic FTP option allows you to upload files to our FTP site and import them through Marketing Cloud and …
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Marketing Cloud Email Specialist Certification – Part 9 (Tracking & Reporting)
This post is a part of the Marketing Cloud Email Specialist Certification Tutorial Series Tracking and Reporting Basic tracking metrics are found on the Overview page. Detailed metrics are found when you drill down into a specific email. Any metrics on the overview tab can be exported and viewed in Browser or email to an …
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Marketing Cloud Email Specialist Certification – Part 8 (Data Segmentation)
This post is a part of the Marketing Cloud Email Specialist Certification Tutorial Series Drag and Drop Segmentation Drag and Drop Segmentation works on both lists and data extensions. You can create random segments based on specific subscriber records or a particular percentage of subscriber records. You can also create criteria or rules based on …
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Marketing Cloud Email Specialist Certification – Part 7 (Subscriber Management)
This post is a part of the Marketing Cloud Email Specialist Certification Tutorial Series Profile Centre and Subscription Centre Profile Centre – Allows a subscriber to update their personal information. When an attribute is built on a subscriber unless it is hidden the attribute will appear in the Profile Center. Ex: their home address, billing …
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Marketing Cloud Email Specialist Certification – Part 6 (Data Management)
This post is a part of the Marketing Cloud Email Specialist Certification Tutorial Series List-Based Data Model Use the list model when: your lists contain 500,000 subscribers or less long term you prefer simplicity over performance you do not require fast import speed you plan to use a limited number of subscriber attributes you use …
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Marketing Cloud Email Specialist Certification – Part 5 (Marketing Automation)
This post is a part of the Marketing Cloud Email Specialist Certification Tutorial Series Automation Tools Playbooks – step-by-step guides for executing digital marketing through the customer lifecycle. 3 are available: Welcome series, Birthday email, and Customer Anniversary NOTE: Playbooks will no longer be supported from January 2019. They are featured in Journey Builder for quick …
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Marketing Cloud Email Specialist Certification – Part 4 (Email Message Design)
This post is a part of the Marketing Cloud Email Specialist Certification Tutorial Series Email Sender Definitions Sender Profile: Specifies the ‘From’ information – From Name, From Email, Description of the Sender Delivery Profile: Specifies the IP Address the email is sending from, as well as configuring a standard Header and Footer profile Send Classification: …
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Marketing Cloud Email Specialist Certification – Part 3 (Email Delivery)
This post is a part of the Marketing Cloud Email Specialist Certification Tutorial Series Preview and Send Subscriber Preview in Content Builder allows you to view a single email, including dynamic content, A/B testing, and personalization. Brandon wants to use Subscriber Preview to see exactly what his email will look like to an individual subscriber …
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Marketing Cloud Email Specialist Certification – Part 2 (Content Creation)
This post is a part of the Marketing Cloud Email Specialist Certification Tutorial Series Understand and Create Content Blocks In the world of digital marketing, content is typically characterized as either static or individualized. Static content does not change for any reason, for example, the company logo at the top of an email or social links at …
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Marketing Cloud Email Specialist Certification – Part 1 (Email Marketing Best Practices)
This post is a part of the Marketing Cloud Email Specialist Certification Tutorial Series Email Marketing Best Practices CAN-SPAM Requirements The CAN-SPAM act requires that Commercial emails, whose primary purpose is to deliver commercial content, meet the following criteria: Accurately identify the sender in the header information. Use a subject line that accurately represents the …
Marketing Cloud Email Specialist Certification Tutorial Series – Part 0
In my earlier post, I have written about how to prepare for Marketing Cloud Email Specialist Certification in which I explained how I passed the certification using free training guides, webinars, trailhead, online courses, and mock tests etc. It was well received and become the most commented post on this website by followers with lots of …
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Marketing Cloud Consultant Certification Preparation – Part 1 (Introduction)
I have cleared the Marketing Cloud Consultant Certification! Woohoo!! I have been working on Marketing Cloud for a year when I took this. The hands-on experience and the experience of working with different clients definitely helped in clearing the certification. Here's a video course on Marketing Cloud Consultant Certification that I made - Marketing Cloud Consultant …
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A Tip A Day #38 – PageBlockTable Wrap Text
This post is a part of the daily blog series A Tip A Day, daily dosage of learning! Day #38 - Wrap Text in PageBlockTable Columns I have a pageBlockTable on Products. The table displays Product Name and its Description. The description field is long text area and generally, the descriptions length is long. In fact, …
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A Tip A Day #37 – Trigger Helper Class
This post is a part of the daily blog series A Tip A Day, daily dosage of learning! Day #37 - Trigger Helper Class I have a trigger that calls an Apex Handler class that does all the functionality of the trigger. The handler class uses static methods. In our scenario, the handler method calls …
A Tip A Day #36 – Display Image from Rich Text Field in VF Page
This post is a part of the daily blog series A Tip A Day, daily dosage of learning! Day #36 - Display Image from Rich Text Field in Visualforce Page I have a field of type Text Area (Rich) called Product in a Contact object. And I upload a picture to the field for one …
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A Tip A Day #35 – Test Time Dependant Workflows
This post is a part of the daily blog series A Tip A Day, daily dosage of learning! Day #35 - Test Time Dependant Workflows Here's a workflow rule with Time Dependant actions as in the actions (field updates, sending email etc) happen after a certain time configured in the Time Trigger as shown below. …
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A Tip A Day #34 – Display Case Status Picklist Values
This post is a part of the daily blog series A Tip A Day, daily dosage of learning! Day #34 - Display Closed Case Statuses In the standard Status field of Case object, I have 4 picklist values namely New, Working, Escalated and Closed. As you can see, the last one is checked for Closed status. …
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Named Credentials – Setup | Apex Callout
Are you concerned about exposing the URL to an external system for integration and wish not to do so? Are you worried about sharing the Username / Password to connect to an external system and how to hide it? Then Named Credentials is the way to go and you are at right place to learn …
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