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Salesforce Marketing Cloud (SFMC) is a powerful platform for managing campaigns, and it involves accessing sensitive customer data and a lot of transaction data. Securing this data from unauthorized exports is critical for compliance, privacy, and risk mitigation. Uncontrolled data extraction can lead to data breaches, GDPR/CCPA violations, and insider threats. In this post, we’ll …
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Use Salesforce Marketing Cloud to enhance and improve your marketing processes and campaigns - no matter the size of your business.
Crafting compelling marketing proposals that capture your audiences is crucial for your business’s success. Salesforce Marketing Cloud is the game-changing platform that can make all the difference for your marketing team to build, execute, and optimize campaigns with precision. Offering data-driven insights, personalized customer journeys, and dynamic content delivery all using one interface. Whether your …
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Do you think you are not able to get the best from Salesforce Marketing Cloud? Are you looking for some ways to change your game of marketing? Ever considered getting some pro tips on Salesforce Marketing cloud!? Well, let us discuss them right from the expert's mouth! Marketers can use Salesforce Marketing Cloud to orchestrate …
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People want to connect Salesforce to LinkedIn for all sorts of reasons. Some of the business needs: When viewing a Salesforce Lead or Contact in Salesforce, people like to see live LinkedIn dataWhen looking at a LinkedIn Profile, people like to see if that person is already in SalesforceCreating a Lead or Contact from a …
This post is a part of the daily blog series A Tip A Day, daily dosage of learning! Day #39 - Easily Find Newly Created Fields Finding the CreatedDate of fields in Lightning Experience is hard work. The fields list in object manager doesn't have a column for 'Created Date'. You need to manually click …
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This post is a part of the Marketing Cloud Email Specialist Certification Tutorial Series SFTP Marketing Cloud offers these advanced options for using FTP to import your large subscriber data files into a subscriber list: The basic FTP option allows you to upload files to our FTP site and import them through Marketing Cloud and …
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This post is a part of the Marketing Cloud Email Specialist Certification Tutorial Series Tracking and Reporting Basic tracking metrics are found on the Overview page. Detailed metrics are found when you drill down into a specific email. Any metrics on the overview tab can be exported and viewed in Browser or email to an …
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This post is a part of the Marketing Cloud Email Specialist Certification Tutorial Series Drag and Drop Segmentation Drag and Drop Segmentation works on both lists and data extensions. You can create random segments based on specific subscriber records or a particular percentage of subscriber records. You can also create criteria or rules based on …
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This post is a part of the Marketing Cloud Email Specialist Certification Tutorial Series Profile Centre and Subscription Centre Profile Centre – Allows a subscriber to update their personal information. When an attribute is built on a subscriber unless it is hidden the attribute will appear in the Profile Center. Ex: their home address, billing …
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This post is a part of the Marketing Cloud Email Specialist Certification Tutorial Series List-Based Data Model Use the list model when: your lists contain 500,000 subscribers or less long term you prefer simplicity over performance you do not require fast import speed you plan to use a limited number of subscriber attributes you use …
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This post is a part of the Marketing Cloud Email Specialist Certification Tutorial Series Automation Tools Playbooks – step-by-step guides for executing digital marketing through the customer lifecycle. 3 are available: Welcome series, Birthday email, and Customer Anniversary NOTE: Playbooks will no longer be supported from January 2019. They are featured in Journey Builder for quick …
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This post is a part of the Marketing Cloud Email Specialist Certification Tutorial Series Email Sender Definitions Sender Profile: Specifies the ‘From’ information – From Name, From Email, Description of the Sender Delivery Profile: Specifies the IP Address the email is sending from, as well as configuring a standard Header and Footer profile Send Classification: …
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This post is a part of the Marketing Cloud Email Specialist Certification Tutorial Series Preview and Send Subscriber Preview in Content Builder allows you to view a single email, including dynamic content, A/B testing, and personalization. Brandon wants to use Subscriber Preview to see exactly what his email will look like to an individual subscriber …
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This post is a part of the Marketing Cloud Email Specialist Certification Tutorial Series Understand and Create Content Blocks In the world of digital marketing, content is typically characterized as either static or individualized. Static content does not change for any reason, for example, the company logo at the top of an email or social links at …
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This post is a part of the Marketing Cloud Email Specialist Certification Tutorial Series Email Marketing Best Practices CAN-SPAM Requirements The CAN-SPAM act requires that Commercial emails, whose primary purpose is to deliver commercial content, meet the following criteria: Accurately identify the sender in the header information. Use a subject line that accurately represents the …
In my earlier post, I have written about how to prepare for Marketing Cloud Email Specialist Certification in which I explained how I passed the certification using free training guides, webinars, trailhead, online courses, and mock tests etc. It was well received and become the most commented post on this website by followers with lots of …
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Salesforce has signed a definitive agreement to acquire Rebel, a startup that develops interactive email services for businesses to enhance their direct marketing services - recipients of interactive emails can write reviews, shop, do quizzes and take other actions without leaving the messages to do so. Rebel Mail redefines what email can do. It brings web functionality into …
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Ever wondered how much you should be earning as a Salesforce professional? What products other Trailblazers are using? What makes Salesforce experts tick? The 2018 Salesforce Salary Survey aims to answer all of the above – and any other questions you might have about the Salesforce community. The report is based on almost 28,000 data …
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This post is a part of the daily blog series A Tip A Day, daily dosage of learning! Day #38 - Wrap Text in PageBlockTable Columns I have a pageBlockTable on Products. The table displays Product Name and its Description. The description field is long text area and generally, the descriptions length is long. In fact, …
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