754 Replies to “How to Prepare for Marketing Cloud Email Specialist Certification”

  1. A subscriber unsubscribes upon receiving an email from Northern Trail Outfitters (NTO). At the bottom of the NTO email, the subscriber sees three links: Manage Subscriptions, Profile Center, and One-Click Unsubscribe.
    The subscriber clicks One-Click Unsubscribe.
    Given that NTO Is using the default subscription center, which two options are given when the subscriber clicks One-Click Unsubscribe?Choose 2 answers
    A. Subscriber can choose to resubscrlbe to the list used for the send.
    B. Subscriber can choose to be unsubscribed from all NTO publications.
    C. Subscriber can choose which publications to unsubscribe from.
    D. Subscriber can choose to be removed from the data extension.

    I think A and B.


  2. This question has already been discussed but the correct answer is not clear to me:
    A marketer needs to create an attribute named Gender that has a drop-down menu with appropriate values in the Profile Center. How can this be accomplished? (Choose 2)
    A. Create restricted values
    B. Select the attribute as required
    C. Select the data type as Text
    D. Set a custom maximum length of six

    @sfdcFanBoy could you help me please?

    I think A and C


  3. A marketer sends a re-engagement email to contacts who have not opened or clicked emails in the last month. This email contains a call-to-action (CTA) prompting the recipient to “Click here to keep receiving our emails.” In which two ways can the marketer determine who clicked on the CTA? Choose 2 answers
    1.Select unique clicks on the overview tab in the inbox activity section
    2.Select the click activity bar chart from the email overlay view of the click activity tab
    3.Select the URL ID for the URL or tracking alias from the job links tab
    4.Select the URL or tracking alias from the link view tab of the click activity tab


  4. Which two best practices should the customer follow to ensure marketers across the company are taking full advantage of Content Builder? Choose 2 answers
    A. Create folders for each type of uploaded content
    B. Import all content up front, rather than piece by piece
    C. Optimize the way content is stored with a naming convention
    D. Plan for content to be used cross-channel, eliminating duplicates

    Please can someone answer?

    Liked by 1 person

      1. Sorry @sfdcFanBoy, I know you had already answered this question but I didn’t get why not A. (create folders). Could you explain me please?


        1. It says create folders for each ‘type’ of uploaded content. You need to create a folder structure that is campaign-based, rather than one based on the file type. SFMC allows you to anyways sort by type, so you don’t need a folder structure for ‘type’.


  5. NTO wants to resuse a skiing promotional advertisment used in one of last winter’s email campaigns. Which three methods in Content Builder can be used to locate the promotional advertisement? Choose 3 answers
    Local folder structure

    1.Tags filter

    2.Content Type filter

    3.Email Type

    4.Search field

    5.Local folder structure

    Can some one answer this question?
    i think of 2,4,5


  6. Q. Northern Trail Outfitters (NTO) needs to use a point-and-click tool to test segmentation rules and verify that the correct subscribers are included in the segment. NTO will need to automate the refreshing of the segment once it is tested.
    Which two tools should be used to test and configure the segment?

    A. Filter Activity
    B. Filtered Group
    C. Data Filter
    D. SQL Query Activity

    i think its C and A.for automating the filter activity.first need to create Data filter and the select the data filter in filter activity.

    Please correct me if it is wrong


  7. NTO is looking at using Journey Builder rather than Automation Studio to send emails. What are the three benefits of using Journey Builder? Choose 3 answers
    The ability to setup A/B/N tests as part of the workflow to conduct timing and creative tests

    a.The ability to extract data from an Audience data extension for analysis

    b.The ability to set goals and have the system listen to see if users met the goal

    c.The ability to set criteria to segment contacts based on behavior using SQL

    d.The ability to update or create Salesforce CRM objects or records

    i could think of A,B,D.
    Please correct me if i m wrong @sfdcFanBoy


  8. amazing blog, you’re a great help!! I cleared my cert :)… On my way for marketing cloud consultant cert and look forward to your guidance and support as always.

    Liked by 1 person

  9. Hi Manish,

    Can you help me with this problem statement?

    Problem Statement: How can I get the list of leads based on the above market that how many leads from “Tempa” or “Dallas” open, clicked etc the email.

    We have set up the journey to send the “lead confirmation email” to the customers based on some condition.

    The condition is: We have set the filter criteria in the journey based on the region like only “Tempa” and “Dallas” region leads will get the emails out of all the leads.

    Thanks, Shweta


    1. Hey everyone! giving my exam in two days, any new addition questions that you came across lately to the ones posted here? Will greatly help, thanks!!


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